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Speculating on Google  for Brands Keeping Mad Men Accountable Is your paid search working with your search engine optimization efforts? The Death of the Phone Book: Good for the Planet, Bad for Online Search
 

Speculating on Google+ for Brands

Brands like Ford and Mashable have quickly jumped on board with Google+, but now those accounts could be shuttered soon according to Google. For now, Google is discouraging businesses from creating Google+ profiles, instead promising a business experience to launch later this year which will “far exceed the consumer profile in terms of its usefulness [...]

Keeping Mad Men Accountable

In the Golden Age of Advertising – long before AMC’s hit television series Mad Men won over millions of American viewers depicting the changing moods and social mores of 1960s America – there was a time when advertisers such as David Ogilvy, Leo Burnett and Bill Bernbach created magical, sensational and subjectively successful advertising campaigns. [...]

Google is the New Business Card

Is your paid search working with your search engine optimization efforts?

As more and more businesses turn to search engine advertising, the need becomes ever greater for a highly-optimized search advertising strategy. An integrated search engine optimization (SEO) and/or search engine marketing (SEM) presence can catch the eye of a search engine user at any stage of the buying cycle, and help users cut through all [...]

The Death of the Phone Book: Good for the Planet, Bad for Online Search

Last month, the city of San Francisco voted to ban the automatic drop of more than 1.5 million phone books within its city limits. This ban goes a bit further than Seattle’s law, passed last year, which allows residents and businesses to opt out of receiving the books. That law has already been upheld by [...]

Sitecore Symposium: Where Sitecore is going #sitecoresym and why healthcare is different

23 October 2012

Sitecore is moving its focus to emphasize more and more on the predictive analytics components of their products. As part of this, they’ll be releasing their Digital Maturity Model 2.0, which expresses three phases of engagement: 1. Baby steps: where a customer is encouraged to make a single purchase/interaction 2. Walking: where a customer now [...]

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Posted in conferences, Sitecore0 Comments

Should Hospital Marketers Care About Internet Memes Like #PinkGloves, #GangnamStyle or #LMFAO Breakups?

Should Hospital Marketers Care About Internet Memes Like #PinkGloves, #GangnamStyle or #LMFAO Breakups?

27 September 2012

One of the more interesting changes in the world of social media has been trending topics. These topics are culled from live feeds — thanks to Twitter hashtags — and expose the conversational dynamics of people using social media.  Ice-T asked his followers this week to tweet with the hashtag of his TV show: And [...]

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Posted in Uncategorized1 Comment

How Friendly is Your 404?

25 September 2012

With any site relaunch, it’s nearly impossible to redirect every single old link or search engine result to a newly created page. Inevitably a visitor will follow an old link or bookmark and land on a “page not found” otherwise known as a 404 error.  There’s two components to an effective 404 page: Inform the [...]

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Posted in clients, consumers, content development, healthcare, launch, Marketing, web best practices0 Comments

What Happened to My Google Places?

04 June 2012

Mention Google Places to a hospital web department and the reactions you get are generally not the warm and fuzzy kind.  So when Google launched Google+ Business Pages last summer, we hoped this would bring a unified front for businesses. More editorial flexibility and the additional of social features to business listings seemed like a [...]

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Posted in Google, Hospital brand, hospital PR, Marketing, Services We Offer, social media, websites2 Comments

Facebook Timeline for Hospitals: How to Get Started

02 March 2012

Timeline for profile users has been available since last September, and yesterday Facebook unveiled Timeline for business pages. The feature is now available to everyone, and will be pushed out to permanently replace the current fan page layout on March 30.  Although the look is a drastic change, most of the features are still present, [...]

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Posted in Facebook, social media0 Comments

10 Projects to Focus On In 2012

03 January 2012

On January 1st I crack open Excel and plan for the year. It’s a tradition, partly to help me plan and partly to help me keep my sanity. At the beginning of the year, my husband and I decide which projects we want to tackle and how many activities to provide for our kids. Then, [...]

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Posted in clients, content development, Facebook, information architecture, mobile, physicians, search engine marketing, web best practices, websites0 Comments

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