23 October 2012
Sitecore is moving its focus to emphasize more and more on the predictive analytics components of their products. As part of this, they’ll be releasing their Digital Maturity Model 2.0, which expresses three phases of engagement: 1. Baby steps: where a customer is encouraged to make a single purchase/interaction 2. Walking: where a customer now [...]
Posted in conferences, Sitecore0 Comments
27 September 2012
One of the more interesting changes in the world of social media has been trending topics. These topics are culled from live feeds — thanks to Twitter hashtags — and expose the conversational dynamics of people using social media. Ice-T asked his followers this week to tweet with the hashtag of his TV show: And [...]
Posted in Uncategorized1 Comment
25 September 2012
With any site relaunch, it’s nearly impossible to redirect every single old link or search engine result to a newly created page. Inevitably a visitor will follow an old link or bookmark and land on a “page not found” otherwise known as a 404 error. There’s two components to an effective 404 page: Inform the [...]
Posted in clients, consumers, content development, healthcare, launch, Marketing, web best practices0 Comments
04 June 2012
Mention Google Places to a hospital web department and the reactions you get are generally not the warm and fuzzy kind. So when Google launched Google+ Business Pages last summer, we hoped this would bring a unified front for businesses. More editorial flexibility and the additional of social features to business listings seemed like a [...]
Posted in Google, Hospital brand, hospital PR, Marketing, Services We Offer, social media, websites2 Comments
02 March 2012
Timeline for profile users has been available since last September, and yesterday Facebook unveiled Timeline for business pages. The feature is now available to everyone, and will be pushed out to permanently replace the current fan page layout on March 30. Although the look is a drastic change, most of the features are still present, [...]
Posted in Facebook, social media0 Comments
03 January 2012
On January 1st I crack open Excel and plan for the year. It’s a tradition, partly to help me plan and partly to help me keep my sanity. At the beginning of the year, my husband and I decide which projects we want to tackle and how many activities to provide for our kids. Then, [...]
Posted in clients, content development, Facebook, information architecture, mobile, physicians, search engine marketing, web best practices, websites0 Comments
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