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Speculating on Google for Brands Keeping Mad Men Accountable Is your paid search working with your search engine optimization efforts? The Death of the Phone Book: Good for the Planet, Bad for Online Search
 

Speculating on Google+ for Brands

Brands like Ford and Mashable have quickly jumped on board with Google+, but now those accounts could be shuttered soon according to Google. For now, Google is discouraging businesses from creating Google+ profiles, instead promising a business experience to launch later this year which will “far exceed the consumer profile in terms of its usefulness [...]

Keeping Mad Men Accountable

In the Golden Age of Advertising – long before AMC’s hit television series Mad Men won over millions of American viewers depicting the changing moods and social mores of 1960s America – there was a time when advertisers such as David Ogilvy, Leo Burnett and Bill Bernbach created magical, sensational and subjectively successful advertising campaigns. [...]

Google is the New Business Card

Is your paid search working with your search engine optimization efforts?

As more and more businesses turn to search engine advertising, the need becomes ever greater for a highly-optimized search advertising strategy. An integrated search engine optimization (SEO) and/or search engine marketing (SEM) presence can catch the eye of a search engine user at any stage of the buying cycle, and help users cut through all [...]

The Death of the Phone Book: Good for the Planet, Bad for Online Search

Last month, the city of San Francisco voted to ban the automatic drop of more than 1.5 million phone books within its city limits. This ban goes a bit further than Seattle’s law, passed last year, which allows residents and businesses to opt out of receiving the books. That law has already been upheld by [...]

Facebook Timeline for Hospitals: How to Get Started

02 March 2012

Timeline for profile users has been available since last September, and yesterday Facebook unveiled Timeline for business pages. The feature is now available to everyone, and will be pushed out to permanently replace the current fan page layout on March 30.  Although the look is a drastic change, most of the features are still present, [...]

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Posted in Facebook, social media0 Comments

10 Projects to Focus On In 2012

03 January 2012

On January 1st I crack open Excel and plan for the year. It’s a tradition, partly to help me plan and partly to help me keep my sanity. At the beginning of the year, my husband and I decide which projects we want to tackle and how many activities to provide for our kids. Then, [...]

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Posted in clients, content development, Facebook, information architecture, mobile, physicians, search engine marketing, web best practices, websites0 Comments

Do Meta Tags Matter?

15 November 2011

Recently, Google finally answered one of the more perplexing and debated questions in SEO: which meta tag is most important? The title tag? The keywords? The description? Do any of them even matter?  And, true to form, Google answered the question without saying anything. Google has introduced “sitelinks” to its results pages. If a page [...]

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Posted in clients, Google, search engine marketing0 Comments

Checking In: Location-Based Services for Healthcare

15 August 2011

In recent years, the concept of “checking in” at a restaurant or venue through social media sites like Foursquare or Facebook has become increasingly popular as more and more of the population adopts smartphones. These days, people use their mobile phones for just about everything – networking with others, shopping online, downloading music, looking up [...]

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Posted in consumers, Facebook, healthcare, Marketing, mobile, social media, technology0 Comments

The Value of Facebook

01 August 2011

This week our team was meeting with Phelps County Regional Medical Center Physicians Group (PCRMC) to discuss phase II of their online strategies.  At the meeting, Elizabeth Hedrick in the Recruitment and Business Development office presented the results of the Facebook advertising campaign. I’m often asked to prove the value of social media and Elizabeth’s analysis and [...]

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Posted in advertising, clients, Facebook, social media0 Comments

Content that Means Business

30 June 2011

MedTouch is pleased to announce Angie Toomsen as Director of Content Strategy and Development. Angie guides MedTouch clients in the establishment of organizational content governance and web standards, ensuring ideal brand representation and consistency of tone and persona online. Working collaboratively with our web design team, Angie advocates for clean, usable, user-tested design that supports [...]

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Posted in content development, hospital sitemap, information architecture, search engine marketing0 Comments

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