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About Us
MedTouch helps healthcare organizations succeed online. By combining interactive marketing strategy with creative and technical excellence, MedTouch ensures its clients achieve specific and measurable results. Those clients include dozens of nationally-ranked academic medical centers, community hospitals, rehabilitation facilities, health plans, and healthcare-related not-for-profits in more than twenty states.
Do Meta Tags Matter?
Recently, Google finally answered one of the more perplexing and debated questions in SEO: which meta tag is most important? The title tag? The keywords? The description? Do any of them even matter? And, true to form, Google answered the question without saying anything.
Google has introduced “sitelinks” to its results pages. If a page shows up in the coveted number one position, it is now often rewarded with this search game-changer. The reward: real estate, and lots of it.
Sitelinks are links...
Checking In: Location-Based Services for Healthcare
In recent years, the concept of “checking in” at a restaurant or venue through social media sites like Foursquare or Facebook has become increasingly popular as more and more of the population adopts smartphones. These days, people use their mobile phones for just about everything – networking with others, shopping online, downloading music,...
The Value of Facebook
This week our team was meeting with Phelps County Regional Medical Center Physicians Group (PCRMC) to discuss phase II of their online strategies. At the meeting, Elizabeth Hedrick in the Recruitment and Business Development office presented the results of the Facebook advertising campaign. I’m often asked to prove the value of social media...
Speculating on Google+ for Brands
Brands like Ford and Mashable have quickly jumped on board with Google+, but now those accounts could be shuttered soon according to Google. For now, Google is discouraging businesses from creating Google+ profiles, instead promising a business experience to launch later this year which will “far exceed the consumer profile in terms of its...