Upcoming event: Customer Based Marketing Strategies (CBM) 2008

Just a quick plug for the talk we’re giving next week.   Here’s the details below.  Thirteenth National Forum on Customer Based Marketing Strategies April 6-8, 2008 Arizona Grand Resort Phoenix, AZ Recruiting the Millennial Physician Online The next wave of medical school graduates openly craves authenticity, connectedness, and...

I Have a Website, So What? Taking Your Strategy to the Next Level

Click to Play The last in our winter webinar series (and our most popular webinar yet): how to take your strategy to the next...

Search Engine Marketing Webinars by MedTouch

Back By Popular Demand!! You wanted it, so we brought it back. WHAT IS SEARCH MARKETING? Both Search Engine Optimization – appear organically in search results – and Paid Search Management – taking out banner or text ads in search engines. Search Engine Optimization is like online PR while Paid Search is like advertising on billboards. WHY...

MedTouch Webinar – I HAVE A WEBSITE, SO WHAT? Take Your Strategy to the Next Level

 Hospitals are well known for their far reaching vision concerning quality care and innovative treatments. Why then does the average hospital website fail to live up to those promises?  Because most hospitals think of their website as an item on a to-do list. And if you’ve jumped through the hurdles enough to move a first project...

What the free market thinks about patients

I was fascinated by this article about the challenges of healthcare content startups. No so much about why such companies exist, but in hearing about how the general market views “patients” and “consumers” and what implications that has for healthcare institutions. After an afternoon discussing the challenges of...

In Praise of Obsolescence

An article in the Boston Globe today discusses technology headed for the dustbin. I was surprised to see what fond memories I had of these objects. I’m sentimental about floppy diskettes, having spent hours as a kid installing various applications, games, and operating systems (DOS 6 was a dozen 1.44 disks, remember?). I remember the...

How to Fix Healthcare: A blog entry from a client CMO

From Southwestern Vermont Medical Center CMO Blog: This week I had an interesting conversation with my son. A college senior, he’s considering job options in his field of environmental science. Possibilities include various types of nonprofits, research, and environmental education organizations. As we talked about his ideas, and he does job...

Really, who’s on Facebook? New Research on the aging up of our favorite social site.

I’m convinced that all media will soon be social — that is, nearly all content we consume will be recommended to us rather than programmed at us. Stay tuned for more on that. But I was fascinated by Facebook’s new ad system and the data I was able to find. For example, you can now target ads based on gender, location, and...

The increasing divergence between an online strategy and having a website…

I spend a fair amount of my time tracking general Internet trends and theorizing how those trends will play out in healthcare.   And as I prepared an upcoming talk, I’m struck by how quickly the concept of a website as a destination will fundamentally change. This blog is a great example: what started off as an experiment to see how we...

Why Healthcare Spending Costs Don’t Matter: A Response to WSJ’s “GOPers Think US Health Care Rocks…”

Wall Street Journal’s Article, “GOPers Think U.S. Health Care Rocks, Dems Not So Much” “America has the best medical care in the world,” Rudy Giuliani said last year. Most Republicans agree with him, but most Democrats don’t, according to a new poll from the Harvard School of Public Health. The difference is striking: 68%...

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