Upcoming event: Customer Based Marketing Strategies (CBM) 2008

Just a quick plug for the talk we’re giving next week.   Here’s the details below.  Thirteenth National Forum on Customer Based Marketing Strategies April 6-8, 2008 Arizona Grand Resort Phoenix, AZ Recruiting the Millennial Physician Online The next wave of medical school graduates openly craves authenticity, connectedness, and...

I Have a Website, So What? Taking Your Strategy to the Next Level

Click to Play The last in our winter webinar series (and our most popular webinar yet): how to take your strategy to the next...

Search Engine Marketing Webinars by MedTouch

Back By Popular Demand!! You wanted it, so we brought it back. WHAT IS SEARCH MARKETING? Both Search Engine Optimization – appear organically in search results – and Paid Search Management – taking out banner or text ads in search engines. Search Engine Optimization is like online PR while Paid Search is like advertising on billboards. WHY...

MedTouch Webinar – I HAVE A WEBSITE, SO WHAT? Take Your Strategy to the Next Level

 Hospitals are well known for their far reaching vision concerning quality care and innovative treatments. Why then does the average hospital website fail to live up to those promises?  Because most hospitals think of their website as an item on a to-do list. And if you’ve jumped through the hurdles enough to move a first project...

What the free market thinks about patients

I was fascinated by this article about the challenges of healthcare content startups. No so much about why such companies exist, but in hearing about how the general market views “patients” and “consumers” and what implications that has for healthcare institutions. After an afternoon discussing the challenges of...

In Praise of Obsolescence

An article in the Boston Globe today discusses technology headed for the dustbin. I was surprised to see what fond memories I had of these objects. I’m sentimental about floppy diskettes, having spent hours as a kid installing various applications, games, and operating systems (DOS 6 was a dozen 1.44 disks, remember?). I remember the...

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