Archive | March, 2008

How to Fix Healthcare: A blog entry from a client CMO

From Southwestern Vermont Medical Center CMO Blog: This week I had an interesting conversation with my son. A college senior, he’s considering job options in his field of environmental science. Possibilities include various types of nonprofits, research, and environmental education organizations. As we talked about his ideas, and he does job interviews and gets offers, [...]

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Posted in consumer medicine, healthcare0 Comments

Really, who’s on Facebook? New Research on the aging up of our favorite social site.

I’m convinced that all media will soon be social — that is, nearly all content we consume will be recommended to us rather than programmed at us. Stay tuned for more on that. But I was fascinated by Facebook’s new ad system and the data I was able to find. For example, you can now [...]

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Posted in Facebook, Marketing, social media0 Comments

The increasing divergence between an online strategy and having a website…

I spend a fair amount of my time tracking general Internet trends and theorizing how those trends will play out in healthcare.   And as I prepared an upcoming talk, I’m struck by how quickly the concept of a website as a destination will fundamentally change. This blog is a great example: what started off as [...]

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Posted in search engine marketing, web best practices1 Comment

Why Healthcare Spending Costs Don’t Matter: A Response to WSJ’s “GOPers Think US Health Care Rocks…”

Wall Street Journal’s Article, “GOPers Think U.S. Health Care Rocks, Dems Not So Much” “America has the best medical care in the world,” Rudy Giuliani said last year. Most Republicans agree with him, but most Democrats don’t, according to a new poll from the Harvard School of Public Health. The difference is striking: 68% of [...]

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Posted in healthcare, healthcare spending1 Comment

Video: Content Management Software – The Good, The Bad and The Ugly

Here is a recording of one of our most recent webinars. Have you been tasked with finding a Content Management System (CMS) but are overwhelmed with the acronyms? Or do you currently have a CMS but find yourself spending all of your time managing the things it’s supposed to manage for you? Either way, this [...]

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Posted in webinars4 Comments

No more boring Powerpoint!

I’ve been working on a talk and have seen the wisdom of chucking out the traditional bulleted Powerpoint list in favor of a completely visual (read: all pictures) presentation. For the last decade, Edward Tufte has complained PowerPoint’s density of information is so low, its only media analog is Soviet propaganda. Me? I just want [...]

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Posted in conferences, speaking2 Comments

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