New article about how little doctors use email… for patients.

From the Boston Globe: LOS ANGELES—Suzanne Kreuziger is a registered nurse who uses e-mail almost exclusively to communicate with friends. But when it comes to reaching her doctor, there’s a frustrating firewall. The barrier is her doctor’s own reluctance to talk to patients through e-mail. “It makes sense to me to have the...

A crazy idea: update your homepage.

An article from the Neshco newsletter, about engaging patients online. Here’s a crazy idea: next quarter, when you take a new service line to market, update your homepage. Put the service line front and center and, much to the chagrin of the Director of the Wound Care “Center of Excellence” and the doctors who wield the latest CyberUtensils...

Our new Houston office.

Yup, it’s official: we announced the opening of the MedTouch Houston office. My favorite thing about my job is coming up with quotes such as: “Houston is an increasingly important and growing healthcare mecca, and developing a ground-level presence in the region demonstrates a commitment to being thought leaders in our industry,”...

Free Webinars: Our Spring Webinar Series

SPRING WEBINAR SERIES 5 Things IT & Marketing Should Know About Each Other IT and marketing have been known to disagree… Who owns the website? Marketing or IT? Through this webinar we will provide insight on how to interact with “those guys”. Do the people in IT need to learn SWOT? Do the guys in marketing need to get the newest version...

Pretty hospitals make for healthier patients

Here’s a no-brainer from the Atlantic: dingy hospitals rooms have a negative impact on patient care. Over the past decade, most public places have gotten noticeably better looking. We’ve gone from a world in which Starbucks set a cutting-edge standard for mass-market design to a world in which Starbucks establishes the bare minimum. If...

A shocking expose on an under-reported hospital problem

Grandfathers Accidentally Switched At Hospital LOS ANGELES—Hospital officials informed Janice Redding that the man her family knew as “Grandpa” for the past half-year actually belonged to someone...

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