MedTouch Blog – Making Healthcare Interactive

The press keeps coming in about our Southwestern Vermont Medical Center recruitment: Recently, the hospital has looked to new ways to recruit physicians to the area. The SVMC’s recruiting Web site recently won an award from the Interactive Media Council. The site, according to a hospital release, was the first hospital Web site ever to [...]

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Some of you might know my obsession with Starbucks — not the coffee as much as the corporate juggernaut that is the Starbucks Coffee Company.  What other corporate do you know that has a half dozen books written on its history, management style, stock price, lore and so on?   To wit: it is the [...]

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When you speak at tradeshows as I often do, there’s a relief in going first.  Our good friend Kevin Robinson from SVHC helped us with our talk yesterday.   What I thought was going to be the more interesting side of the story — all the research and thinking that went into targeting how to whom we designed [...]

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More press about us. Good timing too, since we’re speaking at CBM together. BENNINGTON – By emphasizing the Southern Vermont lifestyle to doctors on their new recruitment Web site, local hospital officials have increased the number of potential recruits by about tenfold.Southwestern Vermont Medical Center’s physician recruiting Web site, on the Internet at www.greenmtnsgreatdocs.org, includes [...]

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Both Search Engine Optimization – appear organically in search results – and Paid Search Management – taking out banner or text ads in search engines. Search Engine Optimization is like online PR while Paid Search is like advertising on billboards.

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 We’re so proud of our latest launch, St Dominic-Jackson Memorial Hospital’s website. It was a fun project and incorporates a lot of our newest ideas on how to manage dense layers of information and meet different audience requirements.  Plus, working with their internal IT team, we launched several patient-focused applications to deliver a much more [...]

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