Archive for May, 2008
Web Site Analytics Webinar For Hospitals
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If you missed our webinar today on web site analytics, and why it is important for hospitals to measure what goes on within their web site, you can view the video here. You can also go to our Healthcare Webinar Channel on Blip.tv.
One thing we stressed was the importance of measuring what happens on your website, and to be able to communicate that activity to the people who make strategic decisions within your hospital. 80% of people go online to find health information, you will need to be able to see what your share of that 80% is doing on your site, and determine what you will do to increase your traffic and website budget.
As I stated in the webinar, numbers can tell the story and are actually quite poetic when used wisely.
We will be presenting the webinar again next Wednesday, May 4th, if you would like to watch it live.
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Web Analytics For Hospitals Webinar
Posted by: | CommentsWe are presenting a webinar on how to measure success on your hospital’s web site tomorrow and on June 4th.
I Am Too Pretty To Do Math: Ideas and best practices that will help your web site become more than a cost center
Most hospital web sites are still considered a box that needs to get checked off on the “to do list”. Well it is more than that, and we will provide best practices and ideas on how to communicate that your site is a living, breathing ROI machine that is not only a marketing tool, but is the key to your hospital’s overall success.
Come join us. We promise the audio will work…
Using Social Media to Reach Healthcare Audiences
Posted by: | CommentsPaul, our CEO, will be in Houston June 20th presenting on social media, and how to use this new phenomenon when communicating with patients and potential patients. I guess this is what happens when you provide too much information on your Facebook profile.
Social media—including blogs and interactive websites—is the future of marketing. Other industries have adopted Web 2.0, but the healthcare sector has been slow to engage in social marketing as a strategy.
Our panel of experts will attempt to demystify Web 2.0. Using case studies, they will explain how to get started harnessing social media in order to reach various healthcare audiences: patients & their families, doctors, nurses, clinical and non-clinical caregivers. They will explain how to take your website to the next step and utilize interactive web feedback to market your practice or product.
If you are an AMA member, and happen to be in Houston that morning, go check it out. It will be entertaining…
And you thought the social web was a fad
Posted by: | CommentsOne of Cambridge’s finest CEO’s, Paul Griffiths CEO of MedTouch, was mentioned in an article in the Boston Globe this morning. Read what Paul is most likely to do to based on his Facebook profile.
Five Things IT and Marketing Should Know About Each Other
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IT and marketing have been known to disagree Who owns the website? Marketing or IT? Through this webinar we will provide insight on how to interact with those guys. Do the people in IT need to learn SWOT? Do the guys in marketing need to get the newest version of Guitar Hero? These, and many more questions will be answered during this webinar.
