About 50% of the time we get asked to do a project for a new client, they are doing so in response to updating their brand. Research has shown — to no one’s surprise — that the tri-colored yellow, pink, and blue marks do not signify academic excellence. Or there’s been an adjustment to the [...]
Archive | June, 2008
Updating Your Hospital Brand from the 1970′s?
Posted on 11 June 2008.
Posted in Hospital brand, Marketing, unusual signs0 Comments
Great Example of Cost-Effective Social Media
Posted on 10 June 2008.
Kudos to the NY Times for an engaging piece about infertility. With bright, compelling photos of the women in their homes and an audio accompanyment, it’s remarkable how well the piece works online. After all, aren’t they a newspaper? This is exactly the kind of content health consumers want to read — real stories, decisions, [...]
Posted in consumers, social media, web best practices0 Comments
What if Wal-Mart Ran Your Hospital?
Posted on 09 June 2008.
Today, I attended a talk by Alicia Ledlie, Senior Director, Health Business Development of Wal-Mart Stores, about the future of retail clinic care within the largest retailer on the planet. Wal-Mart has already changed healthcare for low-income, underinsured Americans by lowering the cost of generic prescriptions to $4 — and, by extension, a larger population [...]
Posted in conferences, retail healthcare, Wal-Mart0 Comments
Talking about the Future…
Posted on 06 June 2008.
One of my favorite things about being a CEO is that I believe it is forwarding my life’s dream of becoming a pundit. Pundits, you will note, only discuss the future and, the future being a distant and murky place, by the time one can prove you wrong, you’ve already moved on to the next, [...]
Posted in conferences, speaking0 Comments
Cerner Disses Google Health. Surprised?
Posted on 05 June 2008.
Cerner Disses Google Health. Surprised? Posted using ShareThis Comment: It would make sense for Cerner to partner with both Google and Microsoft, because it is in the best interest of the patient. People are wanting and needing more control over their health records, and this would be one more way for them to get control. [...]
Posted in Google, health information, Health Vault0 Comments
Social Media, Again?
Posted on 04 June 2008.
People are coming to the web like never before to find out about their health. They look to hospitals for this type of information, but usually walk away feeling discouraged and even more nervous about their health situation. This has caused an increased rise of people talking to each other online through social media sites [...]
Posted in social media0 Comments
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