Posted on 14 March 2008.
The news just came in that the physician recruitment site we developed for Southwestern Vermont Medical Center won an Outstanding Achievement in the Interactive Media Awards. From the IMA site:
Our judges evaluate websites based on five criteria: Design, Content, Feature Functionality, Usability and Standards Compliance. To win an IMA your site must excel in each criterion, rise above your competitors’ sites and deserve to be a top choice for your target market.
Our judges love new adventures. They love exploring websites and are always on the hunt for jaw-dropping perfection. Astonish us with your talent, creativity, innovation, attention to detail and overall professionalism.
What so unusual about this award is that this site is the first hospital site ever to win an IMA Award.
Groundbreaking sites? That’s par for the course at MedTouch.

About Paul Griffiths
Paul has been CEO of MedTouch since April of 2007 and, prior to that, held the position of COO. As a co-founder, he has helped set the vision for the company from its inception. Paul is an active speaker in the healthcare marketing community. In addition to the dozen webinars MedTouch presents each year, Paul can be seen and heard giving lively talks around the country about helping healthcare organizations succeed online: from New England (NESHCo), to Tennessee (TSHPRM), Florida (FSHPRM), and Las Vegas (Annual Healthcare Internet Conference).
Prior to MedTouch, Paul managed online brand experiences for a variety of for-profit and not-for-profit organizations. He has over 15 years of combined experience in online commerce, interactive marketing, experience design and content management solutions. Most notably, he directed the consumer-facing channel for the now defunct Send.com, an online gift delivery network that raised $45 million from such VC luminaries as Greylock, Highland Capital, Benchmark and Charles Rivers Ventures in the late 1990s.
Paul earned a Master of Arts in Creative Writing from Boston University, and a Bachelor of Arts in Creative Writing from Sarah Lawrence College.
When he’s not traveling across the country to visit clients or to speak at healthcare conferences, Paul runs a humanitarian non-profit with his wife. He’s thrilled to finally have a yard for his dogs and two boys, and often daydreams of spending a summer in Iceland.
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