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About Us
MedTouch helps healthcare organizations succeed online. By combining interactive marketing strategy with creative and technical excellence, MedTouch ensures its clients achieve specific and measurable results. Those clients include dozens of nationally-ranked academic medical centers, community hospitals, rehabilitation facilities, health plans, and healthcare-related not-for-profits in more than twenty states. 
Happy New Year!
As 2010 drew to a close, there was a lot to be thankful for at MedTouch. New clients, new employees, and a new office in Cedar Rapids, Iowa – all of which contributed to a dramatic year of professional and financial growth. This year, instead of giving away clients mugs and tote bags, we decided to give back and make one concentrated year-end...
Short Skirts, Save Lives: UMass Memorial Guerilla Marketing Snafu
You’re an aspiring model dispatched to a Red Sox game to ask good citizens to step up and save the life of a child. Your clothes? Short skirts, lab coat, and purple hair. You get $75 per hour and exposure at a premium sports marketing event. The sponsor gets access to a population of potential bone marrow donors that wouldn’t set foot...
Why the Maccabeats Have Gone Viral and How You(r Hospital) Can Too
The Maccabeats, an a cappella group from Yeshiva University, hit it big time this week when CNN packaged their video in a story about the increasing hipness of Hanukkah.  If you haven’t see it – 2m views and still counting – the video is a goofy, disarming, and joyful look at the Festival of Lights. It’s based on a whimsical a cappella...
Add unemployment to the impact of Facebook in healthcare: nurse is fired in Detroit
Hospital fires a nurse over Facebook comments Oakwood Hospital let a nurse go for posting remarks about a suspected cop-killer in her care. Per the dismissal: “As healthcare providers, we have a legal and ethical responsibility to protect patient privacy and we are bound by HIPAA rules and regulations to ensure that we do so. All of our...