The results are in for our 2011 Healthcare Mobile Survey* and it looks promising for the future of mobile-ready healthcare websites and mobile advertising. The survey shows that healthcare organizations are thinking a lot about the mobile web in 2011 even if they are allocating a relatively tiny amount of their budget to creating a [...]
Author Archives | Paul Griffiths
Everything You Need to Know About Hospital Mobile Websites and Applications in 2011
Posted on 24 February 2011.
Posted in mobile, technology, websites0 Comments
Destination Marketing and Medical Tourism: The Next Frontier?
Posted on 28 January 2011.
What is destination marketing for healthcare, anyway? By definition, it means: Attracting and engaging patients from across the state, region or country, by focusing on a key service line or center of excellence and providing that service at a higher level of quality and patient satisfaction than anyone else. So why would someone travel for [...]
Posted in healthcare, Hospital brand, hospital quality, recruiting, webinars, websites3 Comments
Keeping Visitors Engaged: How Information Architecture Ensures Visitors Aren’t Lost on Your Website
Posted on 17 January 2011.
The following was originally posted on January 12, 2011 in Sitecore’s Best Practice Blog, part of the Sitecore Community.* What is information architecture (IA)? IA is an important step in the strategic development and design process of your new website. Done right, IA supports your entire business strategy. Done right, IA elevates your website from [...]
Posted in content development, healthcare wireframes, hospital sitemap, information architecture, navigation, websites0 Comments
Happy New Year!
Posted on 07 January 2011.
As 2010 drew to a close, there was a lot to be thankful for at MedTouch. New clients, new employees, and a new office in Cedar Rapids, Iowa – all of which contributed to a dramatic year of professional and financial growth. This year, instead of giving away clients mugs and tote bags, we decided [...]
Posted in clients, conferences, healthcare0 Comments
Short Skirts, Save Lives: UMass Memorial Guerilla Marketing Snafu
Posted on 29 December 2010.
You’re an aspiring model dispatched to a Red Sox game to ask good citizens to step up and save the life of a child. Your clothes? Short skirts, lab coat, and purple hair. You get $75 per hour and exposure at a premium sports marketing event. The sponsor gets access to a population of potential [...]
Posted in boston globe, healthcare, Hospital brand, hospital PR, Marketing, press0 Comments
Why the Maccabeats Have Gone Viral and How You(r Hospital) Can Too
Posted on 06 December 2010.
The Maccabeats, an a cappella group from Yeshiva University, hit it big time this week when CNN packaged their video in a story about the increasing hipness of Hanukkah. If you haven’t see it – 2m views and still counting – the video is a goofy, disarming, and joyful look at the Festival of Lights. [...]
Posted in Maccabeats, Marketing, social media, video0 Comments
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