Author Archives | Paul Griffiths

Everything You Need to Know About Hospital Mobile Websites and Applications in 2011

The results are in for our 2011 Healthcare Mobile Survey* and it looks promising for the future of mobile-ready healthcare websites and mobile advertising. The survey shows that healthcare organizations are thinking a lot about the mobile web in 2011 even if they are allocating a relatively tiny amount of their budget to creating a [...]

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Posted in mobile, technology, websites0 Comments

Destination Marketing and Medical Tourism: The Next Frontier?

What is destination marketing for healthcare, anyway? By definition, it means: Attracting and engaging patients from across the state, region or country, by focusing on a key service line or center of excellence and providing that service at a higher level of quality and patient satisfaction than anyone else. So why would someone travel for [...]

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Posted in healthcare, Hospital brand, hospital quality, recruiting, webinars, websites3 Comments

Keeping Visitors Engaged: How Information Architecture Ensures Visitors Aren’t Lost on Your Website

The following was originally posted on January 12, 2011 in Sitecore’s Best Practice Blog, part of the Sitecore Community.* What is information architecture (IA)? IA is an important step in the strategic development and design process of your new website. Done right, IA supports your entire business strategy. Done right, IA elevates your website from [...]

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Posted in content development, healthcare wireframes, hospital sitemap, information architecture, navigation, websites0 Comments

Happy New Year!

As 2010 drew to a close, there was a lot to be thankful for at MedTouch.  New clients, new employees, and a new office in Cedar Rapids, Iowa – all of which contributed to a dramatic year of professional and financial growth. This year, instead of giving away clients mugs and tote bags, we decided [...]

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Posted in clients, conferences, healthcare0 Comments

Short Skirts, Save Lives: UMass Memorial Guerilla Marketing Snafu

You’re an aspiring model dispatched to a Red Sox game to ask good citizens to step up and save the life of a child.  Your clothes? Short skirts, lab coat, and purple hair.  You get $75 per hour and exposure at a premium sports marketing event.  The sponsor gets access to a population of potential [...]

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Posted in boston globe, healthcare, Hospital brand, hospital PR, Marketing, press0 Comments

Why the Maccabeats Have Gone Viral and How You(r Hospital) Can Too

Why the Maccabeats Have Gone Viral and How You(r Hospital) Can Too

The Maccabeats, an a cappella group from Yeshiva University, hit it big time this week when CNN packaged their video in a story about the increasing hipness of Hanukkah.   If you haven’t see it – 2m views and still counting – the video is a goofy, disarming, and joyful look at the Festival of Lights. [...]

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Posted in Maccabeats, Marketing, social media, video0 Comments

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