On January 1st I crack open Excel and plan for the year. It’s a tradition, partly to help me plan and partly to help me keep my sanity. At the beginning of the year, my husband and I decide which projects we want to tackle and how many activities to provide for our kids. Then, [...]
Author Archives | Sandra Fancher
10 Projects to Focus On In 2012
Posted on 03 January 2012.
Posted in clients, content development, Facebook, information architecture, mobile, physicians, search engine marketing, web best practices, websites0 Comments
The Value of Facebook
Posted on 01 August 2011.
This week our team was meeting with Phelps County Regional Medical Center Physicians Group (PCRMC) to discuss phase II of their online strategies. At the meeting, Elizabeth Hedrick in the Recruitment and Business Development office presented the results of the Facebook advertising campaign. I’m often asked to prove the value of social media and Elizabeth’s analysis and [...]
Posted in advertising, clients, Facebook, social media0 Comments
Content that Means Business
Posted on 30 June 2011.
MedTouch is pleased to announce Angie Toomsen as Director of Content Strategy and Development. Angie guides MedTouch clients in the establishment of organizational content governance and web standards, ensuring ideal brand representation and consistency of tone and persona online. Working collaboratively with our web design team, Angie advocates for clean, usable, user-tested design that supports [...]
Posted in content development, hospital sitemap, information architecture, search engine marketing0 Comments
Mobile Developer Joins MedTouch
Posted on 13 June 2011.
MedTouch is pleased to announce Eric Turner to the MedTouch team. Eric will be responsible for developing and guiding mobile strategy for clients, integrating mobile and social media networking and developing Facebook applications. Some interesting statistics about mobile: There are approximately four billion mobile subscribers across the world. Nielsen predicts that smart phones will account [...]
Posted in mobile0 Comments
Google Places Causing You Problems?
Posted on 10 June 2011.
Google Places can be a tricky beast. You update your address only to have it overwritten by Google. You move to a new location, a location Google doesn’t yet recognize. Or one of my favorites, Google Places puts your hospital right in the middle of a lake. MedTouch has successfully been solving these challenges for [...]
Posted in Google, search engine marketing, web best practices0 Comments
How Interactive Is Your Interactive?
Posted on 21 April 2011.
Are you using your interactive tools effectively? Here are a few ideas we have been working on. 1) Developing widgets to dynamically distribute your content to other sites. 2) Dynamically update your Facebook pages with data feeds. A project we recently launched for Suburban Health presents their Featured Jobs right on their Facebook without [...]
Posted in e-health, Facebook, health information, Interactive, mobile, technology, websites0 Comments
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