Paul Griffiths
Paul has been CEO of MedTouch since April of 2007 and, prior to that, held the position of COO. As a co-founder, he has helped set the vision for the company from its inception. Paul is an active speaker in the healthcare marketing community. In addition to the dozen webinars MedTouch presents each year, Paul can be seen and heard giving lively talks around the country about helping healthcare organizations succeed online: from New England (NESHCo), to Tennessee (TSHPRM), Florida (FSHPRM), and Las Vegas (Annual Healthcare Internet Conference).
Prior to MedTouch, Paul managed online brand experiences for a variety of for-profit and not-for-profit organizations. He has over 15 years of combined experience in online commerce, interactive marketing, experience design and content management solutions. Most notably, he directed the consumer-facing channel for the now defunct Send.com, an online gift delivery network that raised $45 million from such VC luminaries as Greylock, Highland Capital, Benchmark and Charles Rivers Ventures in the late 1990s.
Paul earned a Master of Arts in Creative Writing from Boston University, and a Bachelor of Arts in Creative Writing from Sarah Lawrence College.
When he’s not traveling across the country to visit clients or to speak at healthcare conferences, Paul runs a humanitarian non-profit with his wife. He’s thrilled to finally have a yard for his dogs and two boys, and often daydreams of spending a summer in Iceland.
Sandra Fancher
With over 18 years in technology, strategy and project management – including 10 years specialized in the healthcare industry – Sandra Fancher brings a wealth of experience to MedTouch. Sandra is passionate about understanding clients and works closely with them to develop actionable plans that impact how healthcare is delivered.
Before joining MedTouch, Sandra served on the executive team and directed client services and operations for Geonetric, successfully sponsoring multi-phased, long-term projects for healthcare clients. While at MedTouch, Sandra has developed strategies for clients such as Rochester General Hospital, University Hospitals, Newton-Wellesley, Sterling Health Plans, St. Dominic’s and many more. Her strategic stewardship and vision has resulted in numerous awards for our clients.
Sandra holds a Bachelor of Science in Business and Marketing from Northwest Missouri State University and is a certified Project Management Professional.
She lives in Iowa with her husband and two children. Her school marching band uniform included wooden shoes and, last May, she helped set a Guinness World Record for the most people dancing in wooden shoes at the same time. Her secret weakness is her sense of direction – Sandra admits to using a GPS to get to the hair stylist. (This might explain why she was the first proponent of hospital GPS wayfinding at MedTouch.)
Jonathan Liu
Jonathan brings a fascinating variety of experience to MedTouch, from working in the laboratories of St. Francis Hospital to teaching linear algebra at Harvard. His diverse background enables him to understand and effectively respond to multi-faceted challenges. As our operations chief, one of Jonathan’s most important responsibilities is to ensure your project runs on time and without undesirable surprises. He is only satisfied when you are satisfied.
Jonathan graduated magna cum laude in Biomedical Engineering from Harvard College and earned a Masters of Business Administration from Northeastern University. He is one of many in-house geniuses at MedTouch, though he would never admit it.
Jonathan was born in the same small city in upstate New York on the same day (a few years later) as our beloved leader, Paul. When daydreaming at his desk, Jonathan secretly entertains the idea of entering eating competitions. His first childhood memory: at the Museum of National History in New York City, he enthusiastically exclaimed, “Dessert!” upon entering the desert section of the museum. Ever the bright star, his parents did not even know he could read at the time!
Angie Toomsen
Angie has advised web teams for the last six years, managing large content development projects for healthcare and other industries. She spent the last four years exclusively focused on healthcare content strategy with Geonetric.
Drawing on her ten years of experience as a journalist, Angie guides MedTouch clients in the establishment of organizational content governance and web standards, ensuring ideal brand representation and consistency of tone throughout each client’s comprehensive web presence. Angie works alongside our web design team from project planning to launch to ensure navigation, layout and content development is in sync with all components of a web project. Post-launch, she works with our clients to optimize content for search, usability and editorial relevance.
Angie began her career in New York City, first as an editor at an international performing arts publication and assistant at several noted entertainment production companies, and later as a technical writer and research assistant, supporting senior-level analysts and directors at SG Cowen Securities and Goldman Sachs and Company.
Angie holds a Master of Arts in Journalism and Mass Communications from the University of Iowa, and a Bachelor of Arts in Theater from the University of Northern Iowa.
Outside of the office, Angie continues to practice journalism as a freelance arts and feature writer for several print and online publications. She is also an actor, an award-winning theatre director and a marketing director/adviser for several local arts organizations. An avid geek for the Bard, Angie just directed a semi-modernized production of Henry V, where actors wielded both broadswords and smart phones on the field of battle.
Blayne Fielder
Blayne leads online marketing strategy for MedTouch, helping our clients plan and execute large-scale initiatives. He spent much of the last decade in healthcare – first at St. Luke’s Hospital in Iowa as a Senior Marketing Consultant, then at Geonetric as a Senior Strategist. In his career, he has worked with dozens of multi-year initiatives and brings a wealth of knowledge to MedTouch. Blayne helps our clients plan and execute multi-year initiatives to include SEO, SEM and Social Media Strategy. He is an expert in online media, and is both a Google Analytics and Google AdWords Certified Professional. Blayne graduated from Simpson College with a degree in Sports Management.
Blayne resides just outside of Cedar Rapids with his wife, sons Cal and Chase, and two dogs. He and his wife founded a private preschool & kindergarten facility in 2007 which now serves over 100 kids daily. In his rare free time, Blayne loves being outdoors with his family and enjoying music. He once played the drums in a country band.
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