Short Skirts, Save Lives: UMass Memorial Guerilla Marketing Snafu

Short Skirts, Save Lives: UMass Memorial Guerilla Marketing Snafu

You’re an aspiring model dispatched to a Red Sox game to ask good citizens to step up and save the life of a child.  Your clothes? Short skirts, lab coat, and purple hair.  You get $75 per hour and exposure at a premium sports marketing event.  The sponsor gets access to a population of potential bone marrow donors that wouldn’t set foot...

Blue Cross Blue Shield to Offer Google Health in Massachusetts

Remember when Cerner dissed Google Health?  This news came out today in the Globe about Google Health and BCBS of Mass: Come this fall, members of Blue Cross and Blue Shield of Massachusetts will be able to go online to look up their healthcare claims and some medical records, which the insurer says will help patients manage their medical care...

And you thought the social web was a fad

One of Cambridge’s finest CEO’s, Paul Griffiths CEO of MedTouch, was mentioned in an article in the Boston Globe this morning. Read what Paul is most likely to do to based on his Facebook profile. When CEO’s Provide...