If you're new here, you may want to subscribe to our RSS feed. We also have another blog you may be interested in reading. If you have decided that you like us and want to talk more, contact our sales team. They would love to talk. Thanks for visiting!

I was in the midst of the great towers of GE, Cerner, Microsoft, and the other glittering HIMSS palaces and there was one player out of place: Google.

It had such a modest footprint and has been so quiet about the partnership with Cleveland Clinic, you’d never know they launched a major initiative. There were no banners advertising Google was even at the show, nevermind they were entering the PHR space.

But I can tell you one thing: from my unofficial poll, PHR vendors seemed a lot more concerned about Google than they did about Microsoft’s Health Vault. (”Health Vault is just a place to store stuff,” is what was more or less repeated back to me — which is more or less the official party line.)

In show full of massive overstatement — I know of several companies in the financial dumps who made significant booth investments — Google’s presence was, for a soon-to-be major player, oddly understated.