With any site relaunch, it’s nearly impossible to redirect every single old link or search engine result to a newly created page. Inevitably a visitor will follow an old link or bookmark and land on a “page not found” otherwise known as a 404 error. There’s two components to an effective 404 page: Inform the [...]
Archive | clients
How Friendly is Your 404?
Posted on 25 September 2012.
Posted in clients, consumers, content development, healthcare, launch, Marketing, web best practices0 Comments
10 Projects to Focus On In 2012
Posted on 03 January 2012.
On January 1st I crack open Excel and plan for the year. It’s a tradition, partly to help me plan and partly to help me keep my sanity. At the beginning of the year, my husband and I decide which projects we want to tackle and how many activities to provide for our kids. Then, [...]
Posted in clients, content development, Facebook, information architecture, mobile, physicians, search engine marketing, web best practices, websites0 Comments
Do Meta Tags Matter?
Posted on 15 November 2011.
Recently, Google finally answered one of the more perplexing and debated questions in SEO: which meta tag is most important? The title tag? The keywords? The description? Do any of them even matter? And, true to form, Google answered the question without saying anything. Google has introduced “sitelinks” to its results pages. If a page [...]
Posted in clients, Google, search engine marketing0 Comments
The Value of Facebook
Posted on 01 August 2011.
This week our team was meeting with Phelps County Regional Medical Center Physicians Group (PCRMC) to discuss phase II of their online strategies. At the meeting, Elizabeth Hedrick in the Recruitment and Business Development office presented the results of the Facebook advertising campaign. I’m often asked to prove the value of social media and Elizabeth’s analysis and [...]
Posted in advertising, clients, Facebook, social media0 Comments
Happy New Year!
Posted on 07 January 2011.
As 2010 drew to a close, there was a lot to be thankful for at MedTouch. New clients, new employees, and a new office in Cedar Rapids, Iowa – all of which contributed to a dramatic year of professional and financial growth. This year, instead of giving away clients mugs and tote bags, we decided [...]
Posted in clients, conferences, healthcare0 Comments
Recent updates: Skagit, Mass Eye and Ear, Brooks, and our webinars!
Posted on 28 October 2008.
First, we launched a few sites this summer: 1. Skagit Valley Hospital: a progressive, community hospital north of Seattle with a beautiful campus and now, a website to match it. 2. Mass Eye and Ear launched their first site with us, highlighting their involvement in the Temporal Bone Consortium. 3. Brooks Rehabilitation launched a new [...]
Posted in clients, conferences, Services We Offer, social media, speaking, webinars0 Comments
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