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Earlier this year, we spent a few days focused on our company (a rare event; we spend nearly all the rest of the year focused on our clients) and one thing we strongly felt we were good at was ensuring project timelines. On the face of it, timelines seem like project management issues, but they’re not. It’s actually a combination of a quality design process, easy-to-deploy technology, a dedicated team, and the ability to apply internal pressure as necessary within a healthcare organization. Complicated? It can be.

But I walked away from that meeting wondering how good.

We did a little math on our own projects and, it turns out, from start to launch, our average project takes 4.5 months.

It’s a number so low, I’ve been laughed at by potential clients who didn’t think it would work in their organization. (Note I used the term potential; we avoid poorly run hospitals as much as hospitals want to avoid a poorly run vendor.)

Someone had the very bright idea to go back over projects that went some way besides MedTouch — other healthcare web vendors, local firms, or internal resources — and call our contacts there to find out how it went. As part of our survey, we asked if they’d launched their site and how long it took.

The answer?

8 months was the best estimate; only one had actually launched. It took that client 8 months exactly.

In other words, clients who picked MedTouch reduced the time it took for the whole organization to deliver the project by 3.5 months.

I call that exceptional. And now we can show the math to prove it.

Wicked good times at MedTouch, we have birthed another potential award-winning web site with our client Rehabilitation Hospital of the Cape and Islands, a.k.a, www.rhci.org. Potential award-winning, you ask? Yes, potential because we have not entered it into any contests. Wait until next year!!

We worked closely with RHCI’s marketing and communications team to develop a best-in-class web presence for rehabilitation hospitals. People will be coming to the site just to see the ingenuity and creativity that was put into such an endeavor. People will be saying, “If their web site is this good, just imagine how great their services are!!” I know this may sound a bit odd, but an organization’s web site is a window into the brick and mortar version. If a hospital has a poor web site, it probably means that their internal workings are not much better. Bold, I know…

Check it out, and let us know your thoughts. We are always open to praise, as well as constructive criticism.

Shameless Press Release…

ContentBridge^TM provides IASIS - a national health care provider – an enterprise-level solution with the power to create and update web site content that requires minimal technical expertise.

January 10, 2008 - Cambridge, MA - MedTouch, a leading provider of interactive, web-based solutions for health care organizations, announced an agreement with IASIS for the full-scale implementation of ContentBridgeTM, MedTouch’s industry leading enterprise-level content management platform, in 16 acute care hospitals. IASIS is a leading owner/operator of medium-sized acute care hospitals in high-growth urban and suburban markets around the United States.

ContentBridge provides IASIS with a powerful workflow process for assigning, reviewing, editing and publishing pages. The safe, affordable and all-inclusive platform also eliminates the need for IASIS to purchase any additional software. Highlights of ContentBridge include document, workflow and keyword management tools, site-wide search and tracking capabilities, and integrated access to a robust online health library.

“IASIS selected ContentBridge because it’s the right technology for the right organization,” said Paul Griffiths, CEO of MedTouch. “IASIS was strategic in selecting a product that includes ease of implementation and use, a wide variety of modules designed to help the company interact with its customers and the strong support system MedTouch provides for its clients. We’re thrilled to be partnering with IASIS to help them achieve their goals.”

IASIS, located in Franklin, Tennessee, owns or leases 16 acute care hospitals and one behavioral health hospital with a total of 2,693 beds in service and has total annual net revenue of approximately $1.8 billion. These hospitals are located in six regions: Salt Lake City, Utah; Phoenix, Arizona; Tampa-St. Petersburg, Florida; three cities in Texas, including San Antonio; Las Vegas, Nevada; and West Monroe, Louisiana.

“We’re excited about launching a new partnership with MedTouch and look forward to collaborating on the redesign of our hospital web sites,” said Brian Loflin, Chief Information Officer for IASIS Healthcare. “We believe MedTouch’s technical expertise, knowledge of the healthcare industry and innovative approach to content management will enhance and support our web strategies.”

About MedTouch

MedTouch delivers web intelligence for health care. Whether patient-focused websites, employee-focused Intranets, or online recruitment efforts, MedTouch combines design, technology, and innovation through its software and professional services practice. Clients include nationally-ranked academic medical centers, community hospitals, rehabilitation facilities, health plans, and health care-related not-for-profits. For more information, please visit www.medtouch.com.

Brooks Rehabilitation Hospital and Montefiore Medical Center Are Both Honored By Their Peers At the Greystone.Net Client Conference Held Last Month

CAMBRIDGE, Mass.–(BUSINESS WIRE)–MedTouch, a leading provider of interactive, web-based solutions for health care organizations, announced two key clients - Brooks Rehabilitation Hospital and Montefiore Medical Center - were presented with awards for best web site design at the Fifth Annual Greystone.Net Client Conference, held last month in Las Vegas, NV.

Brooks and Montefiore, both clients of MedTouch, were selected as winners for sites that embody the strategic vision of their organization, exceed expectations of visitors to the sites, and are leaders in terms of innovation, design, content and functionality. Brooks won in the category for providers with less than 400 beds; Montefiore was selected among providers with more than 400 beds. An independent panel selected winners and the sites were rated based on a standard of excellence and how they compared with others in their group classification.

“We work closely with all of our clients to ensure the design as well as the functionality of their web sites are built to meet the needs of the populations they serve as well as their corporate goals,” said Paul Griffiths, CEO of MedTouch. “We are thrilled to see Brooks and Montefiore recognized by their peers for their success.”

Brooks Rehabilitation is comprised of a rehabilitation hospital, outpatient rehabilitation network, and health and fitness center in Jacksonville, Florida, dedicated to treating adults and children with brain injury, spinal cord injury, stroke and other disabling conditions. Montefiore Medical Center, located in the Bronx, New York, is the University Hospital and Academic Medical Center for the Albert Einstein College of Medicine.