10 Projects to Focus On In 2012

10 Projects to Focus On In 2012

On January 1st I crack open Excel and plan for the year. It’s a tradition, partly to help me plan and partly to help me keep my sanity. At the beginning of the year, my husband and I decide which projects we want to tackle and how many activities to provide for our kids. Then, as I go through the year and look at our un-decorated spare bedroom...
Do Meta Tags Matter?

Do Meta Tags Matter?

Recently, Google finally answered one of the more perplexing and debated questions in SEO: which meta tag is most important? The title tag? The keywords? The description? Do any of them even matter?  And, true to form, Google answered the question without saying anything. Google has introduced “sitelinks” to its results pages. If a page shows...
The Value of Facebook

The Value of Facebook

This week our team was meeting with Phelps County Regional Medical Center Physicians Group (PCRMC) to discuss phase II of their online strategies.  At the meeting, Elizabeth Hedrick in the Recruitment and Business Development office presented the results of the Facebook advertising campaign. I’m often asked to prove the value of social media...
Happy New Year!

Happy New Year!

As 2010 drew to a close, there was a lot to be thankful for at MedTouch.  New clients, new employees, and a new office in Cedar Rapids, Iowa – all of which contributed to a dramatic year of professional and financial growth. This year, instead of giving away clients mugs and tote bags, we decided to give back and make one concentrated year-end...

Recent updates: Skagit, Mass Eye and Ear, Brooks, and our webinars!

First, we launched a few sites this summer: 1. Skagit Valley Hospital: a progressive, community hospital north of Seattle with a beautiful campus and now, a website to match it. 2. Mass Eye and Ear launched their first site with us, highlighting their involvement in the Temporal Bone Consortium. 3. Brooks Rehabilitation launched a new version of...

My new favorite statistic: proof our sites launch months faster.

Earlier this year, we spent a few days focused on our company (a rare event; we spend nearly all the rest of the year focused on our clients) and one thing we strongly felt we were good at was ensuring project timelines. On the face of it, timelines seem like project management issues, but they’re not. It’s actually a combination of...

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