Heading to the Sunshine State for Healthcare Marketing Conference

MedTouch is heading down to Fort Lauderdale, Florida this week for the Florida Society for Healthcare Public Relations and Marketing (FSHPRM) annual conference. That’s right, we’re going to the Sunshine State in the middle of July. Come find our exhibitor table at FSHPRM on July 21st and 22nd to learn more about how MedTouch can help your...

MedTouch Brings You Its First Virtual Conference

ALL DAY CONFERENCE: Weds October 28th Just because travel budgets are tight doesn’t mean you shouldn’t miss out.  Together with NESHCo, MedTouch brings you its first virtual conference. Join us for a full day of topics that are hot on everyone’s mind right now. We’ll bring you all the goods on social media, search...

Winding down our travel season…

Despite travelling extensively, it was a real pleasure to speak at CHPRMS last week.  We had a great session on the changing nature of trust and how social media networks are resetting consumer expectations.  It was a fun time and a great crowd of about 100 people who remained engaged (and awake!) for an hour after lunch. Sometimes...

Recent updates: Skagit, Mass Eye and Ear, Brooks, and our webinars!

First, we launched a few sites this summer: 1. Skagit Valley Hospital: a progressive, community hospital north of Seattle with a beautiful campus and now, a website to match it. 2. Mass Eye and Ear launched their first site with us, highlighting their involvement in the Temporal Bone Consortium. 3. Brooks Rehabilitation launched a new version of...

What if Wal-Mart Ran Your Hospital?

Today, I attended a talk by Alicia Ledlie, Senior Director, Health Business Development of Wal-Mart Stores, about the future of retail clinic care within the largest retailer on the planet. Wal-Mart has already changed healthcare for low-income, underinsured Americans by lowering the cost of generic prescriptions to $4 — and, by extension,...

Talking about the Future…

One of my favorite things about being a CEO is that I believe it is forwarding my life’s dream of becoming a pundit. Pundits, you will note, only discuss the future and, the future being a distant and murky place, by the time one can prove you wrong, you’ve already moved on to the next, future subject. I attend many, many conferences...

No more boring Powerpoint!

I’ve been working on a talk and have seen the wisdom of chucking out the traditional bulleted Powerpoint list in favor of a completely visual (read: all pictures) presentation. For the last decade, Edward Tufte has complained PowerPoint’s density of information is so low, its only media analog is Soviet propaganda. Me? I just want...

Rensselaer Polytechnic Institute’s “The Future of the American Hospital” Conference

Rensselaer Polytechnic Institute is hosting a new conference on The Future of the American Hospital As I grew up in the rust-belt of Upstate New York, I am well aware of the level of quality of RPI’s educational programs and I’m sure this foray into healthcare has been well thought out. (Except, perhaps, for not inviting us to...