With any site relaunch, it’s nearly impossible to redirect every single old link or search engine result to a newly created page. Inevitably a visitor will follow an old link or bookmark and land on a “page not found” otherwise known as a 404 error. There’s two components to an effective 404 page: Inform the [...]
Archive | content development
How Friendly is Your 404?
Posted on 25 September 2012.
Posted in clients, consumers, content development, healthcare, launch, Marketing, web best practices0 Comments
10 Projects to Focus On In 2012
Posted on 03 January 2012.
On January 1st I crack open Excel and plan for the year. It’s a tradition, partly to help me plan and partly to help me keep my sanity. At the beginning of the year, my husband and I decide which projects we want to tackle and how many activities to provide for our kids. Then, [...]
Posted in clients, content development, Facebook, information architecture, mobile, physicians, search engine marketing, web best practices, websites0 Comments
Content that Means Business
Posted on 30 June 2011.
MedTouch is pleased to announce Angie Toomsen as Director of Content Strategy and Development. Angie guides MedTouch clients in the establishment of organizational content governance and web standards, ensuring ideal brand representation and consistency of tone and persona online. Working collaboratively with our web design team, Angie advocates for clean, usable, user-tested design that supports [...]
Posted in content development, hospital sitemap, information architecture, search engine marketing0 Comments
Keeping Visitors Engaged: How Information Architecture Ensures Visitors Aren’t Lost on Your Website
Posted on 17 January 2011.
The following was originally posted on January 12, 2011 in Sitecore’s Best Practice Blog, part of the Sitecore Community.* What is information architecture (IA)? IA is an important step in the strategic development and design process of your new website. Done right, IA supports your entire business strategy. Done right, IA elevates your website from [...]
Posted in content development, healthcare wireframes, hospital sitemap, information architecture, navigation, websites0 Comments
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