Posted on 04 June 2012. Tags: Google, Google Places, social media
Mention Google Places to a hospital web department and the reactions you get are generally not the warm and fuzzy kind. So when Google launched Google+ Business Pages last summer, we hoped this would bring a unified front for businesses. More editorial flexibility and the additional of social features to business listings seemed like a [...]
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Posted in Google, Hospital brand, hospital PR, Marketing, Services We Offer, social media, websites
Posted on 15 November 2011. Tags: branding, Google, search engine marketing, strategy
Recently, Google finally answered one of the more perplexing and debated questions in SEO: which meta tag is most important? The title tag? The keywords? The description? Do any of them even matter? And, true to form, Google answered the question without saying anything. Google has introduced “sitelinks” to its results pages. If a page [...]
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Posted in clients, Google, search engine marketing
Posted on 07 July 2011. Tags: branding, Google Places
Brands like Ford and Mashable have quickly jumped on board with Google+, but now those accounts could be shuttered soon according to Google. For now, Google is discouraging businesses from creating Google+ profiles, instead promising a business experience to launch later this year which will “far exceed the consumer profile in terms of its usefulness [...]
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Posted in Featured Articles, Google, Marketing
Posted on 29 June 2011. Tags: search engine optimization
As more and more businesses turn to search engine advertising, the need becomes ever greater for a highly-optimized search advertising strategy. An integrated search engine optimization (SEO) and/or search engine marketing (SEM) presence can catch the eye of a search engine user at any stage of the buying cycle, and help users cut through all [...]
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Posted in Featured Articles, Google, search engine marketing, SEM
Posted on 17 June 2011. Tags: adwords, Google, search engine marketing
Last month, the city of San Francisco voted to ban the automatic drop of more than 1.5 million phone books within its city limits. This ban goes a bit further than Seattle’s law, passed last year, which allows residents and businesses to opt out of receiving the books. That law has already been upheld by [...]
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Posted in Featured Articles, Google, SEM
Posted on 10 June 2011. Tags: Google Places
Google Places can be a tricky beast. You update your address only to have it overwritten by Google. You move to a new location, a location Google doesn’t yet recognize. Or one of my favorites, Google Places puts your hospital right in the middle of a lake. MedTouch has successfully been solving these challenges for [...]
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Posted in Google, search engine marketing, web best practices
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