MedTouch Blog – Making Healthcare Interactive

Mention Google Places to a hospital web department and the reactions you get are generally not the warm and fuzzy kind.  So when Google launched Google+ Business Pages last summer, we hoped this would bring a unified front for businesses. More editorial flexibility and the additional of social features to business listings seemed like a [...]

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Recently, Google finally answered one of the more perplexing and debated questions in SEO: which meta tag is most important? The title tag? The keywords? The description? Do any of them even matter?  And, true to form, Google answered the question without saying anything. Google has introduced “sitelinks” to its results pages. If a page [...]

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Brands like Ford and Mashable have quickly jumped on board with Google+, but now those accounts could be shuttered soon according to Google. For now, Google is discouraging businesses from creating Google+ profiles, instead promising a business experience to launch later this year which will “far exceed the consumer profile in terms of its usefulness [...]

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As more and more businesses turn to search engine advertising, the need becomes ever greater for a highly-optimized search advertising strategy. An integrated search engine optimization (SEO) and/or search engine marketing (SEM) presence can catch the eye of a search engine user at any stage of the buying cycle, and help users cut through all [...]

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Last month, the city of San Francisco voted to ban the automatic drop of more than 1.5 million phone books within its city limits. This ban goes a bit further than Seattle’s law, passed last year, which allows residents and businesses to opt out of receiving the books. That law has already been upheld by [...]

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Google Places can be a tricky beast. You update your address only to have it overwritten by Google. You move to a new location, a location Google doesn’t yet recognize. Or one of my favorites, Google Places puts your hospital right in the middle of a lake. MedTouch has successfully been solving these challenges for [...]

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