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About Us
MedTouch helps healthcare organizations succeed online. By combining interactive marketing strategy with creative and technical excellence, MedTouch ensures its clients achieve specific and measurable results. Those clients include dozens of nationally-ranked academic medical centers, community hospitals, rehabilitation facilities, health plans, and healthcare-related not-for-profits in more than twenty states.
How Interactive Is Your Interactive?
Are you using your interactive tools effectively? Here are a few ideas we have been working on. 1) Developing widgets to dynamically distribute your content to other sites. 2) Dynamically update your Facebook pages with data feeds. A project we recently launched for Suburban Health presents their Featured Jobs right on...
Website Design Principles for Boomers – How to Reach Your Audience
Continued from Part 1 on Top generational healthcare marketing tips. This advice generally applies to everyone- not just boomers. Keep in mind that design principles also depend on what you’re selling. For example, if your health plans are largely Medicaid and Medicare, you’re probably looking at an audience made of boomers, but if your...
Add unemployment to the impact of Facebook in healthcare: nurse is fired in Detroit
Hospital fires a nurse over Facebook comments Oakwood Hospital let a nurse go for posting remarks about a suspected cop-killer in her care. Per the dismissal: “As healthcare providers, we have a legal and ethical responsibility to protect patient privacy and we are bound by HIPAA rules and regulations to ensure that we do so. All of our...
WWDD — What Will Tom Daschle Do?
The former Senator Tom Daschle has been picked for the HHS top spot, and there’s been some excellent speculation — I mean, coverage about what Daschle might do once in office. I think we often miss the forest for the trees when we talk in these grand policy terms. Sure, the healthcare system is broken. I think you’d be...