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About Us
MedTouch helps healthcare organizations succeed online. By combining interactive marketing strategy with creative and technical excellence, MedTouch ensures its clients achieve specific and measurable results. Those clients include dozens of nationally-ranked academic medical centers, community hospitals, rehabilitation facilities, health plans, and healthcare-related not-for-profits in more than twenty states.
A Day in the Life of a Mom
MedTouch and NWH partnered together to develop an iPhone application, mobile site and Wait Time status to help patients make informed decisions. Below is how a conversation in Newton might play out between two mothers when faced with a real decision about their family’s healthcare. Kate123: (5:32 PM) My daughter is having another asthma...
Destination Marketing and Medical Tourism: The Next Frontier?
What is destination marketing for healthcare, anyway? By definition, it means: Attracting and engaging patients from across the state, region or country, by focusing on a key service line or center of excellence and providing that service at a higher level of quality and patient satisfaction than anyone else. So why would someone travel for...
Happy New Year!
As 2010 drew to a close, there was a lot to be thankful for at MedTouch. New clients, new employees, and a new office in Cedar Rapids, Iowa – all of which contributed to a dramatic year of professional and financial growth. This year, instead of giving away clients mugs and tote bags, we decided to give back and make one concentrated year-end...
Short Skirts, Save Lives: UMass Memorial Guerilla Marketing Snafu
You’re an aspiring model dispatched to a Red Sox game to ask good citizens to step up and save the life of a child. Your clothes? Short skirts, lab coat, and purple hair. You get $75 per hour and exposure at a premium sports marketing event. The sponsor gets access to a population of potential bone marrow donors that wouldn’t set foot...