Hospitals See Drop in Paying Patients

Per our webinar on the financial crisis:  In another sign of the economy’s toll on the nation’s health care system, some hospitals say they are seeing fewer paying patients — even as greater numbers of people are showing up at emergency rooms unable to pay their bills. – Hospitals See Drop in Paying Patients, New York Times I was...

The Impact of the Global Financial Crisis on Healthcare, Part I

The Impact of the Global Financial Crisis on Healthcare, Part I from MedTouch on...

Updating Your Hospital Brand from the 1970’s?

About 50% of the time we get asked to do a project for a new client, they are doing so in response to updating their brand. Research has shown — to no one’s surprise — that the tri-colored yellow, pink, and blue marks do not signify academic excellence. Or there’s been an adjustment to the moniker, usually to broaden the...