Recently, I gave a talk with our fabulous client, Cheryl Munn, about Microcasting. What’s Microcasting you may ask? Here was our working definition: Electronic communication with your audience in the most customized way possible for the smallest, measurable segment possible. Why does this matter for healthcare? Because if you’re like any of our clients, you [...]
Archive | hospital growth
Develop a working theory of why people bother coming to your website at all
Posted on 29 November 2007.
Posted in healthcare, hospital growth, Marketing, speaking0 Comments
Beth Israel launches multi-billion dollar upgrade
Posted on 13 August 2007.
You can hear it from the CEO, himself here. Or read about it on his blog — running a hospital. (See link at right.) The main link today is to a Boston Globe editorial about infection rates.
Posted in hospital growth, hospital PR0 Comments
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