Short Skirts, Save Lives: UMass Memorial Guerilla Marketing Snafu

Short Skirts, Save Lives: UMass Memorial Guerilla Marketing Snafu

You’re an aspiring model dispatched to a Red Sox game to ask good citizens to step up and save the life of a child.  Your clothes? Short skirts, lab coat, and purple hair.  You get $75 per hour and exposure at a premium sports marketing event.  The sponsor gets access to a population of potential bone marrow donors that wouldn’t set foot...

The Impact on the Global Financial Crisis, Part II

MedTouch Webinar: The Impact of the Global Financial Crisis on Healthcare, Part II from MedTouch on Vimeo. The news about the financial sector meltdown is everywhere, but how will it impact healthcare? In this second part of a special webinar, Paul Griffiths, the CEO of MedTouch, will walk through how the sub-prime crisis led into Wall St....

Forbes asks “How Safe Are America’s Hospitals?”

Forbes magazine’s recent issue has a cover with a patient escaping from an ER, wearing only a paper johnny, and the text “Stop That Patient!  Big, risky hospitals don’t want you going to small rivals — where you could have safer, better surgery.”  You can read the article, entitled “Bad Medicine“, on...

Beth Israel launches multi-billion dollar upgrade

You can hear it from the CEO, himself here. Or read about it on his blog — running a hospital. (See link at right.) The main link today is to a Boston Globe editorial about infection...

Speaking at FSHPRM this July 19th

I’ll be speaking with a client at the Florida Society for Healthcare Public Relations and Marketing show July 19th 2007. If you’re in Naples Florida, I’ll see you...