Posted on 04 June 2012. Tags: Google, Google Places, social media
Mention Google Places to a hospital web department and the reactions you get are generally not the warm and fuzzy kind. So when Google launched Google+ Business Pages last summer, we hoped this would bring a unified front for businesses. More editorial flexibility and the additional of social features to business listings seemed like a [...]
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Posted in Google, Hospital brand, hospital PR, Marketing, Services We Offer, social media, websites
Posted on 29 December 2010. Tags: branding
You’re an aspiring model dispatched to a Red Sox game to ask good citizens to step up and save the life of a child. Your clothes? Short skirts, lab coat, and purple hair. You get $75 per hour and exposure at a premium sports marketing event. The sponsor gets access to a population of potential [...]
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Posted in boston globe, healthcare, Hospital brand, hospital PR, Marketing, press
Posted on 21 October 2008.
MedTouch Webinar: The Impact of the Global Financial Crisis on Healthcare, Part II from MedTouch on Vimeo. The news about the financial sector meltdown is everywhere, but how will it impact healthcare? In this second part of a special webinar, Paul Griffiths, the CEO of MedTouch, will walk through how the sub-prime crisis led into [...]
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Posted in global financial crisis, healthcare, healthcare spending, hospital growth, hospital PR, hospital quality, Marketing
Posted on 03 March 2008.
Forbes magazine’s recent issue has a cover with a patient escaping from an ER, wearing only a paper johnny, and the text “Stop That Patient! Big, risky hospitals don’t want you going to small rivals — where you could have safer, better surgery.” You can read the article, entitled “Bad Medicine“, on Forbes’ website, but [...]
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Posted in Fortune, healthcare, hospital PR, hospital quality, hospital safety
Posted on 13 August 2007.
You can hear it from the CEO, himself here. Or read about it on his blog — running a hospital. (See link at right.) The main link today is to a Boston Globe editorial about infection rates.
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Posted in hospital growth, hospital PR
Posted on 23 June 2007.
I’ll be speaking with a client at the Florida Society for Healthcare Public Relations and Marketing show July 19th 2007. If you’re in Naples Florida, I’ll see you there.
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Posted in hospital PR, speaking
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