MedTouch Blog – Making Healthcare Interactive

Mention Google Places to a hospital web department and the reactions you get are generally not the warm and fuzzy kind.  So when Google launched Google+ Business Pages last summer, we hoped this would bring a unified front for businesses. More editorial flexibility and the additional of social features to business listings seemed like a [...]

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You’re an aspiring model dispatched to a Red Sox game to ask good citizens to step up and save the life of a child.  Your clothes? Short skirts, lab coat, and purple hair.  You get $75 per hour and exposure at a premium sports marketing event.  The sponsor gets access to a population of potential [...]

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MedTouch Webinar: The Impact of the Global Financial Crisis on Healthcare, Part II from MedTouch on Vimeo. The news about the financial sector meltdown is everywhere, but how will it impact healthcare? In this second part of a special webinar, Paul Griffiths, the CEO of MedTouch, will walk through how the sub-prime crisis led into [...]

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Forbes magazine’s recent issue has a cover with a patient escaping from an ER, wearing only a paper johnny, and the text “Stop That Patient!  Big, risky hospitals don’t want you going to small rivals — where you could have safer, better surgery.”  You can read the article, entitled “Bad Medicine“, on Forbes’ website, but [...]

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You can hear it from the CEO, himself here. Or read about it on his blog — running a hospital. (See link at right.) The main link today is to a Boston Globe editorial about infection rates.

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I’ll be speaking with a client at the Florida Society for Healthcare Public Relations and Marketing show July 19th 2007. If you’re in Naples Florida, I’ll see you there.

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