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Whether patient-focused web sites, employee-focused Intranets, or online recruitment efforts, MedTouch combines strategy, design, technology, interactive marketing and innovation through its software and professional services practice. Clients include nationally-ranked academic medical centers, community hospitals, rehabilitation facilities, health plans, and health care-related not-for-profits.
Speaking at AMA Houston Tomorrow: Direct Marketing to Physicians
Our own Matthew Dillingham will be speaking at the AMA Houston event tomorrow, “Direct Marketing to Physicians.” Here’s more about the event. You can still sign-up at the door! How do you break through the 200 marketing messages physicians receive each day? At our June Healthcare SIG meeting, a panel of four experts will...
The True Cost of Friendship? 1/10th of a Hamburger. Burger King gets jettisoned from Facebook.
Frequent guests know of my love for all things Facebook and winsome burger commercials, but I never thought the two would meet so well. The NY Times reports today about the lose a friend, gain a whopper campaign: While many trivial actions do prompt Facebook to post an alert to all your friends… striking someone off your list simply is not...
The Impact on the Global Financial Crisis, Part II
MedTouch Webinar: The Impact of the Global Financial Crisis on Healthcare, Part II from MedTouch on Vimeo. The news about the financial sector meltdown is everywhere, but how will it impact healthcare? In this second part of a special webinar, Paul Griffiths, the CEO of MedTouch, will walk through how the sub-prime crisis led into Wall St....
Unapologetically Genius Marketing Internship Description
As mentioned yesterday, we’re losing our two beloved Interns. If you know of anyone in the Boston or Houston area who would like to intern with us, have them send a quick resume with contact information to jobs[at]medtouch.com Company Profile Since 2004, MedTouch has been delivering cutting-edge online marketing programs, web sites, and...
Updating Your Hospital Brand from the 1970’s?
About 50% of the time we get asked to do a project for a new client, they are doing so in response to updating their brand. Research has shown — to no one’s surprise — that the tri-colored yellow, pink, and blue marks do not signify academic excellence. Or there’s been an adjustment to the moniker, usually to broaden the...
Starbucks introduces… coffee.
Some of you might know my obsession with Starbucks — not the coffee as much as the corporate juggernaut that is the Starbucks Coffee Company. What other corporate do you know that has a half dozen books written on its history, management style, stock price, lore and so on? To wit: it is the only retail store known that can open two...
Really, who’s on Facebook? New Research on the aging up of our favorite social site.
I’m convinced that all media will soon be social — that is, nearly all content we consume will be recommended to us rather than programmed at us. Stay tuned for more on that. But I was fascinated by Facebook’s new ad system and the data I was able to find. For example, you can now target ads based on gender, location, and...
Live from Orlando: HIMSS 2008!
I’ll begin by stating that while tradeshows may be necessary, they’re not at the top of my list of things to do with my time. Nonetheless, since it’s snowing at our Boston office and my next trip to our Houston location is a few weeks away, I am grateful for the sunshine. What I am surprised by is A) that the show has grown so...