Checking In: Location-Based Services for Healthcare

Checking In: Location-Based Services for Healthcare

In recent years, the concept of “checking in” at a restaurant or venue through social media sites like Foursquare or Facebook has become increasingly popular as more and more of the population adopts smartphones. These days, people use their mobile phones for just about everything – networking with others, shopping online, downloading music,...
Speculating on Google+ for Brands

Speculating on Google+ for Brands

Brands like Ford and Mashable have quickly jumped on board with Google+, but now those accounts could be shuttered soon according to Google. For now, Google is discouraging businesses from creating Google+ profiles, instead promising a business experience to launch later this year which will “far exceed the consumer profile in terms of its...

Find MedTouch at an Event Near You

It’s a full week of conferences, speaking engagements and more at MedTouch. Here’s where you can find us on the Eastern Seaboard this week: 4/26- 4/28: Our talented VP’s Lee Crouch and Sandra Fancher will be exhibiting at The National Association of Cancer Center Development Officers/Public Affairs Network and Marketing (NACCDO/PAN) Annual...

Website Design Principles for Boomers – How to Reach Your Audience

Continued from Part 1 on Top generational healthcare marketing tips. This advice generally applies to everyone- not just boomers. Keep in mind that design principles also depend on what you’re selling. For example, if your health plans are largely Medicaid and Medicare, you’re probably looking at an audience made of boomers, but if your...

Is your hospital reaching boomers? Top generational healthcare marketing tips

Let’s start with a few facts about the Baby Boomer generation, a group unlike any previous midlife generation in terms of cohort size, spending power, and independent spirit. By one estimate, they lead all generations in technology spending, including online purchases. They are also one of the fastest growing segments of social networking users....
Short Skirts, Save Lives: UMass Memorial Guerilla Marketing Snafu

Short Skirts, Save Lives: UMass Memorial Guerilla Marketing Snafu

You’re an aspiring model dispatched to a Red Sox game to ask good citizens to step up and save the life of a child.  Your clothes? Short skirts, lab coat, and purple hair.  You get $75 per hour and exposure at a premium sports marketing event.  The sponsor gets access to a population of potential bone marrow donors that wouldn’t set foot...

« Previous Entries