With any site relaunch, it’s nearly impossible to redirect every single old link or search engine result to a newly created page. Inevitably a visitor will follow an old link or bookmark and land on a “page not found” otherwise known as a 404 error. There’s two components to an effective 404 page: Inform the [...]
Archive | Marketing
How Friendly is Your 404?
Posted on 25 September 2012.
Posted in clients, consumers, content development, healthcare, launch, Marketing, web best practices0 Comments
What Happened to My Google Places?
Posted on 04 June 2012.
Mention Google Places to a hospital web department and the reactions you get are generally not the warm and fuzzy kind. So when Google launched Google+ Business Pages last summer, we hoped this would bring a unified front for businesses. More editorial flexibility and the additional of social features to business listings seemed like a [...]
Posted in Google, Hospital brand, hospital PR, Marketing, Services We Offer, social media, websites2 Comments
Checking In: Location-Based Services for Healthcare
Posted on 15 August 2011.
In recent years, the concept of “checking in” at a restaurant or venue through social media sites like Foursquare or Facebook has become increasingly popular as more and more of the population adopts smartphones. These days, people use their mobile phones for just about everything – networking with others, shopping online, downloading music, looking up [...]
Posted in consumers, Facebook, healthcare, Marketing, mobile, social media, technology0 Comments
Speculating on Google+ for Brands
Posted on 07 July 2011.
Brands like Ford and Mashable have quickly jumped on board with Google+, but now those accounts could be shuttered soon according to Google. For now, Google is discouraging businesses from creating Google+ profiles, instead promising a business experience to launch later this year which will “far exceed the consumer profile in terms of its usefulness [...]
Posted in Featured Articles, Google, Marketing0 Comments
Find MedTouch at an Event Near You
Posted on 25 April 2011.
It’s a full week of conferences, speaking engagements and more at MedTouch. Here’s where you can find us on the Eastern Seaboard this week: 4/26- 4/28: Our talented VP’s Lee Crouch and Sandra Fancher will be exhibiting at The National Association of Cancer Center Development Officers/Public Affairs Network and Marketing (NACCDO/PAN) Annual Conference in Chapel [...]
Posted in conferences, Marketing, mobile0 Comments
Website Design Principles for Boomers – How to Reach Your Audience
Posted on 07 April 2011.
Continued from Part 1 on Top generational healthcare marketing tips. This advice generally applies to everyone- not just boomers. Keep in mind that design principles also depend on what you’re selling. For example, if your health plans are largely Medicaid and Medicare, you’re probably looking at an audience made of boomers, but if your organization [...]
Posted in Facebook, health information, Marketing, mobile, navigation, web best practices, webinars, websites1 Comment
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