MedTouch Blog – Making Healthcare Interactive

Mention Google Places to a hospital web department and the reactions you get are generally not the warm and fuzzy kind.  So when Google launched Google+ Business Pages last summer, we hoped this would bring a unified front for businesses. More editorial flexibility and the additional of social features to business listings seemed like a [...]

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At MedTouch we work with a lot of hospitals and we have seen our fair share of Content Management Systems (CMS). While all have their idiosyncrasies,  Google’s algorithm requires a standard checklist of items for website content to be indexed, and further, ranked well in search engines for your hospital’s services and procedures. Using this [...]

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(This is the second part of a two part blog series. If you landed on part two in error, you can read part one here.) 6. Internal link support and ability to update links if changed Does your CMS allow you to easily manage links to other pages within your site? If you rename a [...]

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Travel budget cut?  No problem.  We’re bringing you a summer full of the best educational content available.  The best part?  It’s all free.  Think of it as a staycation for your mind. #1: Turn Traffic Into Appointments Why Search Matters With 80% of the American population performing healthcare research online, web marketing has gone mainstream. [...]

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Our own Matthew Dillingham will be speaking at the AMA Houston event tomorrow, “Direct Marketing to Physicians.” Here’s more about the event.  You can still sign-up at the door! How do you break through the 200 marketing messages physicians receive each day? At our June Healthcare SIG meeting, a panel of four experts will discuss [...]

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Even wackier than Twitter: the MedTouch Tumblr page.

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