Posted on 03 January 2012.
On January 1st I crack open Excel and plan for the year. It’s a tradition, partly to help me plan and partly to help me keep my sanity. At the beginning of the year, my husband and I decide which projects we want to tackle and how many activities to provide for our kids. Then, [...]
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Posted in clients, content development, Facebook, information architecture, mobile, physicians, search engine marketing, web best practices, websites
Posted on 15 August 2011. Tags: Facebook, foursquare, healthcare, mobile, smart phone
In recent years, the concept of “checking in” at a restaurant or venue through social media sites like Foursquare or Facebook has become increasingly popular as more and more of the population adopts smartphones. These days, people use their mobile phones for just about everything – networking with others, shopping online, downloading music, looking up [...]
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Posted in consumers, Facebook, healthcare, Marketing, mobile, social media, technology
Posted on 13 June 2011. Tags: iPhone, mobile
MedTouch is pleased to announce Eric Turner to the MedTouch team. Eric will be responsible for developing and guiding mobile strategy for clients, integrating mobile and social media networking and developing Facebook applications. Some interesting statistics about mobile: There are approximately four billion mobile subscribers across the world. Nielsen predicts that smart phones will account [...]
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Posted in mobile
Posted on 24 May 2011. Tags: ER, iPhone, mobile, newton-wellesley hospital, wait time, widgets
MedTouch and NWH partnered together to develop an iPhone application, mobile site and Wait Time status to help patients make informed decisions. Below is how a conversation in Newton might play out between two mothers when faced with a real decision about their family’s healthcare. Kate123: (5:32 PM) My daughter is having another asthma attack [...]
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Posted in healthcare, mobile, Uncategorized
Posted on 25 April 2011. Tags: hospital, smart phone, strategy
It’s a full week of conferences, speaking engagements and more at MedTouch. Here’s where you can find us on the Eastern Seaboard this week: 4/26- 4/28: Our talented VP’s Lee Crouch and Sandra Fancher will be exhibiting at The National Association of Cancer Center Development Officers/Public Affairs Network and Marketing (NACCDO/PAN) Annual Conference in Chapel [...]
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Posted in conferences, Marketing, mobile
Posted on 21 April 2011. Tags: Facebook, GPS, health tools, iPhone, widgets
Are you using your interactive tools effectively? Here are a few ideas we have been working on. 1) Developing widgets to dynamically distribute your content to other sites. 2) Dynamically update your Facebook pages with data feeds. A project we recently launched for Suburban Health presents their Featured Jobs right on their Facebook without [...]
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Posted in e-health, Facebook, health information, Interactive, mobile, technology, websites
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