On January 1st I crack open Excel and plan for the year. It’s a tradition, partly to help me plan and partly to help me keep my sanity. At the beginning of the year, my husband and I decide which projects we want to tackle and how many activities to provide for our kids. Then, [...]
Archive | physicians
10 Projects to Focus On In 2012
Posted on 03 January 2012.
Posted in clients, content development, Facebook, information architecture, mobile, physicians, search engine marketing, web best practices, websites0 Comments
Healthcare in China: Ripe for innovation?
Posted on 10 May 2011.
I’ve just returned from 11 days of traveling through Hong Kong and China, as part of a personal quest to try to understand China’s role on the global stage in various industries. One thing that I was told repeatedly during my time there is that one of the biggest problems facing China today is the [...]
Posted in culture, health information, hospital quality, physicians1 Comment
3 Easy Ways to Improve Your Hospital’s Local Search Visibility
Posted on 19 November 2010.
When it comes to improving search visibility and keyword rankings, most organizations only optimize their website content. MedTouch has found three easy ways to improve those rankings in your geographic area to reach more prospective patients. Google Places Videos optimized (VSEO) with geographical modifiers SEO pages for doctors This fall, St. Dominic Hospital sought to [...]
Posted in Marketing, physicians, search engine marketing, social media0 Comments
Speaking at AMA Houston Tomorrow: Direct Marketing to Physicians
Posted on 04 June 2009.
Our own Matthew Dillingham will be speaking at the AMA Houston event tomorrow, “Direct Marketing to Physicians.” Here’s more about the event. You can still sign-up at the door! How do you break through the 200 marketing messages physicians receive each day? At our June Healthcare SIG meeting, a panel of four experts will discuss [...]
Posted in Marketing, physicians, Services We Offer, speaking2 Comments
4 Reasons Why Recruiting Doctors Online Works
Posted on 07 August 2008.
Update: I stand corrected. We did move the webinars to September. Just making sure you’re paying attention. This is our special week of looking at physician recruitment. To whet your appetite, here are four reasons why recruiting doctors online works, and why you should try. 1. New doctors are already online 90%+ of medical students have a [...]
Posted in physicians, recruiting, search engine marketing2 Comments
Will More Women Doctors Make American Medicine More Caring and More Patient Centered?
Posted on 05 August 2008.
As mentioned in yesterday’s blog post, we’re taking some time to look at the increasing challenge of recruiting quality physicians and as discussed, the profession is going to be rocked by a series of changes, most notably the gender change. The Changing Face of Medicine, due out later this year, will address the issue of [...]
Posted in embracing adversity, gender, hiring online, hospital growth, physicians, recruiting0 Comments
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