You’re an aspiring model dispatched to a Red Sox game to ask good citizens to step up and save the life of a child. Your clothes? Short skirts, lab coat, and purple hair. You get $75 per hour and exposure at a premium sports marketing event. The sponsor gets access to a population of potential [...]
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Short Skirts, Save Lives: UMass Memorial Guerilla Marketing Snafu
Posted on 29 December 2010.
Posted in boston globe, healthcare, Hospital brand, hospital PR, Marketing, press0 Comments
And you thought the social web was a fad
Posted on 20 May 2008.
One of Cambridge’s finest CEO’s, Paul Griffiths CEO of MedTouch, was mentioned in an article in the Boston Globe this morning. Read what Paul is most likely to do to based on his Facebook profile. When CEO’s Provide TMI
Posted in boston globe, press, social media1 Comment
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