MedTouch Blog – Making Healthcare Interactive

What is destination marketing for healthcare, anyway? By definition, it means: Attracting and engaging patients from across the state, region or country, by focusing on a key service line or center of excellence and providing that service at a higher level of quality and patient satisfaction than anyone else. So why would someone travel for [...]

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We have been quiet lately but not because we have nothing to say. It is because we have been so busy talking to our clients that we have had no time to post on the blog. Now that we have an hour or two of downtime I thought I would let you know that within [...]

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I caught this li’l poll via the Boston Business Journal: The issue of doctor and nurse retention will be the most pressing concern for hospitals during the next 12 months, according to a poll from Picis Inc. Wakefield, Mass.-based Picis, which provides information systems that enable the delivery of clinical, financial and operational results in [...]

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Update: I stand corrected.  We  did move the webinars to September.  Just making sure you’re paying attention.  This is our special week of looking at physician recruitment.  To whet your appetite, here are four reasons why recruiting doctors online works, and why you should try.  1. New doctors are already online 90%+ of medical students have a [...]

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As mentioned in yesterday’s blog post, we’re taking some time to look at the increasing challenge of recruiting quality physicians and as discussed, the profession is going to be rocked by a series of changes, most notably the gender change. The Changing Face of Medicine, due out later this year, will address the issue of [...]

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We’ve done a fair amount of research this year on the impact of the physician shortage and how it will hamstring the marketing, planning, and delivery of healthcare services in the future. The silent killer is patient access.   The less chance a patient has of being seen quickly, the worse off he or she [...]

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