Destination Marketing and Medical Tourism: The Next Frontier?

What is destination marketing for healthcare, anyway? By definition, it means: Attracting and engaging patients from across the state, region or country, by focusing on a key service line or center of excellence and providing that service at a higher level of quality and patient satisfaction than anyone else. So why would someone travel for...
Houston, We Have A Launch – Three New Hospital Websites

Houston, We Have A Launch – Three New Hospital Websites

We have been quiet lately but not because we have nothing to say. It is because we have been so busy talking to our clients that we have had no time to post on the blog. Now that we have an hour or two of downtime I thought I would let you know that within the last month we have launched three new client websites. It is exciting times here at...

Hospital Staff More Important than Electronic Medical Records? Uh, yes.

I caught this li’l poll via the Boston Business Journal: The issue of doctor and nurse retention will be the most pressing concern for hospitals during the next 12 months, according to a poll from Picis Inc. Wakefield, Mass.-based Picis, which provides information systems that enable the delivery of clinical, financial and operational...

4 Reasons Why Recruiting Doctors Online Works

Update: I stand corrected.  We  did move the webinars to September.  Just making sure you’re paying attention.  This is our special week of looking at physician recruitment.  To whet your appetite, here are four reasons why recruiting doctors online works, and why you should try.  1. New doctors are already online 90%+ of medical...

Will More Women Doctors Make American Medicine More Caring and More Patient Centered?

As mentioned in yesterday’s blog post, we’re taking some time to look at the increasing challenge of recruiting quality physicians and as discussed, the profession is going to be rocked by a series of changes, most notably the gender change. The Changing Face of Medicine, due out later this year, will address the issue of the gender...

Physician Shortages: 3 Big Reasons It’s Getting Harder to Find Doctors… And the Adverse Impacts to Patient Care

We’ve done a fair amount of research this year on the impact of the physician shortage and how it will hamstring the marketing, planning, and delivery of healthcare services in the future. The silent killer is patient access.   The less chance a patient has of being seen quickly, the worse off he or she will be.  Having an adequate supply...

« Previous Entries