MedTouch Blog – Making Healthcare Interactive

We wanted to let everyone know about an upcoming webinar we are co-presenting with Southwestern Vermont Medical Center titled “Recruiting the Millennial Physician Online”. The next wave of medical school graduates openly craves authenticity, connectedness, and a sense of belonging. Hear how  Southwestern Vermont Medical Center, a 99-bed community hospital, has tapped into those needs by [...]

Read the full story

The press keeps coming in about our Southwestern Vermont Medical Center recruitment: Recently, the hospital has looked to new ways to recruit physicians to the area. The SVMC’s recruiting Web site recently won an award from the Interactive Media Council. The site, according to a hospital release, was the first hospital Web site ever to [...]

Read the full story

When you speak at tradeshows as I often do, there’s a relief in going first.  Our good friend Kevin Robinson from SVHC helped us with our talk yesterday.   What I thought was going to be the more interesting side of the story — all the research and thinking that went into targeting how to whom we designed [...]

Read the full story

More press about us. Good timing too, since we’re speaking at CBM together. BENNINGTON – By emphasizing the Southern Vermont lifestyle to doctors on their new recruitment Web site, local hospital officials have increased the number of potential recruits by about tenfold.Southwestern Vermont Medical Center’s physician recruiting Web site, on the Internet at www.greenmtnsgreatdocs.org, includes [...]

Read the full story

Just a quick plug for the talk we’re giving next week.   Here’s the details below.  Thirteenth National Forum on Customer Based Marketing Strategies April 6-8, 2008 Arizona Grand Resort Phoenix, AZ Recruiting the Millennial Physician Online The next wave of medical school graduates openly craves authenticity, connectedness, and a sense of belonging. Hear how a 99-bed community [...]

Read the full story