On January 1st I crack open Excel and plan for the year. It’s a tradition, partly to help me plan and partly to help me keep my sanity. At the beginning of the year, my husband and I decide which projects we want to tackle and how many activities to provide for our kids. Then, [...]
Archive | search engine marketing
10 Projects to Focus On In 2012
Posted on 03 January 2012.
Posted in clients, content development, Facebook, information architecture, mobile, physicians, search engine marketing, web best practices, websites0 Comments
Do Meta Tags Matter?
Posted on 15 November 2011.
Recently, Google finally answered one of the more perplexing and debated questions in SEO: which meta tag is most important? The title tag? The keywords? The description? Do any of them even matter? And, true to form, Google answered the question without saying anything. Google has introduced “sitelinks” to its results pages. If a page [...]
Posted in clients, Google, search engine marketing0 Comments
Content that Means Business
Posted on 30 June 2011.
MedTouch is pleased to announce Angie Toomsen as Director of Content Strategy and Development. Angie guides MedTouch clients in the establishment of organizational content governance and web standards, ensuring ideal brand representation and consistency of tone and persona online. Working collaboratively with our web design team, Angie advocates for clean, usable, user-tested design that supports [...]
Posted in content development, hospital sitemap, information architecture, search engine marketing0 Comments
Is your paid search working with your search engine optimization efforts?
Posted on 29 June 2011.
As more and more businesses turn to search engine advertising, the need becomes ever greater for a highly-optimized search advertising strategy. An integrated search engine optimization (SEO) and/or search engine marketing (SEM) presence can catch the eye of a search engine user at any stage of the buying cycle, and help users cut through all [...]
Posted in Featured Articles, Google, search engine marketing, SEM0 Comments
Google Places Causing You Problems?
Posted on 10 June 2011.
Google Places can be a tricky beast. You update your address only to have it overwritten by Google. You move to a new location, a location Google doesn’t yet recognize. Or one of my favorites, Google Places puts your hospital right in the middle of a lake. MedTouch has successfully been solving these challenges for [...]
Posted in Google, search engine marketing, web best practices0 Comments
How To Know if Your Hospital Website is Search Engine Friendly: Content Management System Checklist – Part 1
Posted on 16 March 2011.
At MedTouch we work with a lot of hospitals and we have seen our fair share of Content Management Systems (CMS). While all have their idiosyncrasies, Google’s algorithm requires a standard checklist of items for website content to be indexed, and further, ranked well in search engines for your hospital’s services and procedures. Using this [...]
Posted in Content Management, search engine marketing, Services We Offer, Sitecore, webinars2 Comments
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