Archive | search engine marketing

How to Know if Your Hospital Website is Search Engine Friendly – Content Management System Checklist – Part 2

(This is the second part of a two part blog series. If you landed on part two in error, you can read part one here.) 6. Internal link support and ability to update links if changed Does your CMS allow you to easily manage links to other pages within your site? If you rename a [...]

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Posted in Content Management, search engine marketing, Services We Offer, Sitecore, webinars2 Comments

3 Easy Ways to Improve Your Hospital’s Local Search Visibility

When it comes to improving search visibility and keyword rankings, most organizations only optimize their website content. MedTouch has found three easy ways to improve those rankings in your geographic area to reach more prospective patients. Google Places Videos optimized (VSEO) with geographical modifiers SEO pages for doctors This fall, St. Dominic Hospital sought to [...]

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Posted in Marketing, physicians, search engine marketing, social media0 Comments

4 Reasons Why Recruiting Doctors Online Works

Update: I stand corrected.  We  did move the webinars to September.  Just making sure you’re paying attention.  This is our special week of looking at physician recruitment.  To whet your appetite, here are four reasons why recruiting doctors online works, and why you should try.  1. New doctors are already online 90%+ of medical students have a [...]

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Posted in physicians, recruiting, search engine marketing2 Comments

Search Engine Marketing Webinars by MedTouch

Back By Popular Demand!! You wanted it, so we brought it back. WHAT IS SEARCH MARKETING? Both Search Engine Optimization – appear organically in search results – and Paid Search Management – taking out banner or text ads in search engines. Search Engine Optimization is like online PR while Paid Search is like advertising on [...]

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Posted in search engine marketing, speaking, webinars0 Comments

The increasing divergence between an online strategy and having a website…

I spend a fair amount of my time tracking general Internet trends and theorizing how those trends will play out in healthcare.   And as I prepared an upcoming talk, I’m struck by how quickly the concept of a website as a destination will fundamentally change. This blog is a great example: what started off as [...]

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Posted in search engine marketing, web best practices1 Comment

Search Engine Optimization for Hospitals: Where Do You Rank?

You may have heard of Google, but has it heard of your web site? We would like to help you see where you rank when it comes to your presence on the major search engines. We are currently offering a FREE search engine marketing assessment for your hospital or healthcare related web site. According to [...]

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Posted in search engine marketing2 Comments

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