Checking In: Location-Based Services for Healthcare

Checking In: Location-Based Services for Healthcare

In recent years, the concept of “checking in” at a restaurant or venue through social media sites like Foursquare or Facebook has become increasingly popular as more and more of the population adopts smartphones. These days, people use their mobile phones for just about everything – networking with others, shopping online, downloading music,...
The Value of Facebook

The Value of Facebook

This week our team was meeting with Phelps County Regional Medical Center Physicians Group (PCRMC) to discuss phase II of their online strategies.  At the meeting, Elizabeth Hedrick in the Recruitment and Business Development office presented the results of the Facebook advertising campaign. I’m often asked to prove the value of social media...
Keeping Mad Men Accountable

Keeping Mad Men Accountable

In the Golden Age of Advertising – long before AMC’s hit television series Mad Men won over millions of American viewers depicting the changing moods and social mores of 1960s America – there was a time when advertisers such as David Ogilvy, Leo Burnett and Bill Bernbach created magical, sensational and subjectively successful advertising...

Is your hospital reaching boomers? Top generational healthcare marketing tips

Let’s start with a few facts about the Baby Boomer generation, a group unlike any previous midlife generation in terms of cohort size, spending power, and independent spirit. By one estimate, they lead all generations in technology spending, including online purchases. They are also one of the fastest growing segments of social networking users....
Five Free Web Tools for Healthcare Marketers

Five Free Web Tools for Healthcare Marketers

This week’s post is a round-up of some of the best web tools out there to help you in your work. We know healthcare marketers wear many hats; now, here are a few tools to save you time and improve your online marketing effectiveness. Search Tools: Google Insights For Search – With this free Google tool, you can browse search trends by...
Why the Maccabeats Have Gone Viral and How You(r Hospital) Can Too

Why the Maccabeats Have Gone Viral and How You(r Hospital) Can Too

The Maccabeats, an a cappella group from Yeshiva University, hit it big time this week when CNN packaged their video in a story about the increasing hipness of Hanukkah.   If you haven’t see it – 2m views and still counting – the video is a goofy, disarming, and joyful look at the Festival of Lights. It’s based on a whimsical a cappella...

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