Mention Google Places to a hospital web department and the reactions you get are generally not the warm and fuzzy kind. So when Google launched Google+ Business Pages last summer, we hoped this would bring a unified front for businesses. More editorial flexibility and the additional of social features to business listings seemed like a [...]
Archive | social media
What Happened to My Google Places?
Posted on 04 June 2012.
Posted in Google, Hospital brand, hospital PR, Marketing, Services We Offer, social media, websites2 Comments
Facebook Timeline for Hospitals: How to Get Started
Posted on 02 March 2012.
Timeline for profile users has been available since last September, and yesterday Facebook unveiled Timeline for business pages. The feature is now available to everyone, and will be pushed out to permanently replace the current fan page layout on March 30. Although the look is a drastic change, most of the features are still present, [...]
Posted in Facebook, social media0 Comments
Checking In: Location-Based Services for Healthcare
Posted on 15 August 2011.
In recent years, the concept of “checking in” at a restaurant or venue through social media sites like Foursquare or Facebook has become increasingly popular as more and more of the population adopts smartphones. These days, people use their mobile phones for just about everything – networking with others, shopping online, downloading music, looking up [...]
Posted in consumers, Facebook, healthcare, Marketing, mobile, social media, technology0 Comments
The Value of Facebook
Posted on 01 August 2011.
This week our team was meeting with Phelps County Regional Medical Center Physicians Group (PCRMC) to discuss phase II of their online strategies. At the meeting, Elizabeth Hedrick in the Recruitment and Business Development office presented the results of the Facebook advertising campaign. I’m often asked to prove the value of social media and Elizabeth’s analysis and [...]
Posted in advertising, clients, Facebook, social media0 Comments
Keeping Mad Men Accountable
Posted on 01 July 2011.
In the Golden Age of Advertising – long before AMC’s hit television series Mad Men won over millions of American viewers depicting the changing moods and social mores of 1960s America – there was a time when advertisers such as David Ogilvy, Leo Burnett and Bill Bernbach created magical, sensational and subjectively successful advertising campaigns. [...]
Posted in advertising, Featured Articles, social media0 Comments
Is your hospital reaching boomers? Top generational healthcare marketing tips
Posted on 01 April 2011.
Let’s start with a few facts about the Baby Boomer generation, a group unlike any previous midlife generation in terms of cohort size, spending power, and independent spirit. By one estimate, they lead all generations in technology spending, including online purchases. They are also one of the fastest growing segments of social networking users. They [...]
Posted in Marketing, social media, technology, web best practices, webinars1 Comment
© 2013 MedTouch Blog – Making Healthcare Interactive. Powered by WordPress.
Connect With Us