Speaking at AMA Houston Tomorrow: Direct Marketing to Physicians

Our own Matthew Dillingham will be speaking at the AMA Houston event tomorrow, “Direct Marketing to Physicians.” Here’s more about the event.  You can still sign-up at the door! How do you break through the 200 marketing messages physicians receive each day? At our June Healthcare SIG meeting, a panel of four experts will...

Winding down our travel season…

Despite travelling extensively, it was a real pleasure to speak at CHPRMS last week.  We had a great session on the changing nature of trust and how social media networks are resetting consumer expectations.  It was a fun time and a great crowd of about 100 people who remained engaged (and awake!) for an hour after lunch. Sometimes...

Recent updates: Skagit, Mass Eye and Ear, Brooks, and our webinars!

First, we launched a few sites this summer: 1. Skagit Valley Hospital: a progressive, community hospital north of Seattle with a beautiful campus and now, a website to match it. 2. Mass Eye and Ear launched their first site with us, highlighting their involvement in the Temporal Bone Consortium. 3. Brooks Rehabilitation launched a new version of...

40 Under 40 Award

I was very pleased to receive an award from the Boston Business Journal last night as one of the 40 top business/nonprofit leaders in Boston under the age of 40. I’m quite sure that my award was the result of a friend stapling two $20 on the application. You can see the list of honorees and be a judge for yourself.  (I did get to rub elbows...

Social Media as Prescription for What Ails You

I’m back from the AMA Houston SIG meeting on healthcare and technology, presented by: Jay Drayer, CEO, CareFlash Jennifer Texada, Webmaster, MD Anderson Chris Ferris, Webmaster, St. Lukes Plus Katie Laird, from Schipul, moderated the panel.   We had about two hours to present, take questions, and wrap it up.  I felt the Q&A could have...

Talking about the Future…

One of my favorite things about being a CEO is that I believe it is forwarding my life’s dream of becoming a pundit. Pundits, you will note, only discuss the future and, the future being a distant and murky place, by the time one can prove you wrong, you’ve already moved on to the next, future subject. I attend many, many conferences...

Upcoming event: Customer Based Marketing Strategies (CBM) 2008

Just a quick plug for the talk we’re giving next week.   Here’s the details below.  Thirteenth National Forum on Customer Based Marketing Strategies April 6-8, 2008 Arizona Grand Resort Phoenix, AZ Recruiting the Millennial Physician Online The next wave of medical school graduates openly craves authenticity, connectedness, and...

Search Engine Marketing Webinars by MedTouch

Back By Popular Demand!! You wanted it, so we brought it back. WHAT IS SEARCH MARKETING? Both Search Engine Optimization – appear organically in search results – and Paid Search Management – taking out banner or text ads in search engines. Search Engine Optimization is like online PR while Paid Search is like advertising on billboards. WHY...

No more boring Powerpoint!

I’ve been working on a talk and have seen the wisdom of chucking out the traditional bulleted Powerpoint list in favor of a completely visual (read: all pictures) presentation. For the last decade, Edward Tufte has complained PowerPoint’s density of information is so low, its only media analog is Soviet propaganda. Me? I just want...

Winter Healthcare Webinar Series: All Free, All Winter Long

A quick plug for our upcoming educational series. Winter is a good time for us to hone down our talks — I give about half a dozen a year — so if you’re interested and can’t wait until the summer, sign up now. THE 5 MISTAKES YOU’RE TEMPTED TO MAKE IN 2008 (And How to Avoid Them) Healthcare – one of the most well-funded...