Just a quick plug for the talk we’re giving next week. Here’s the details below. Thirteenth National Forum on Customer Based Marketing Strategies April 6-8, 2008 Arizona Grand Resort Phoenix, AZ Recruiting the Millennial Physician Online The next wave of medical school graduates openly craves authenticity, connectedness, and a sense of belonging. Hear how a 99-bed community [...]
Archive | speaking
Upcoming event: Customer Based Marketing Strategies (CBM) 2008
Posted on 31 March 2008.
Posted in recruiting, Services We Offer, speaking2 Comments
Search Engine Marketing Webinars by MedTouch
Posted on 28 March 2008.
Back By Popular Demand!! You wanted it, so we brought it back. WHAT IS SEARCH MARKETING? Both Search Engine Optimization – appear organically in search results – and Paid Search Management – taking out banner or text ads in search engines. Search Engine Optimization is like online PR while Paid Search is like advertising on [...]
Posted in search engine marketing, speaking, webinars0 Comments
No more boring Powerpoint!
Posted on 19 March 2008.
I’ve been working on a talk and have seen the wisdom of chucking out the traditional bulleted Powerpoint list in favor of a completely visual (read: all pictures) presentation. For the last decade, Edward Tufte has complained PowerPoint’s density of information is so low, its only media analog is Soviet propaganda. Me? I just want [...]
Posted in conferences, speaking2 Comments
Winter Healthcare Webinar Series: All Free, All Winter Long
Posted on 10 January 2008.
A quick plug for our upcoming educational series. Winter is a good time for us to hone down our talks — I give about half a dozen a year — so if you’re interested and can’t wait until the summer, sign up now. THE 5 MISTAKES YOU’RE TEMPTED TO MAKE IN 2008 (And How to [...]
Posted in healthcare, Marketing, speaking, webinars0 Comments
Develop a working theory of why people bother coming to your website at all
Posted on 29 November 2007.
Recently, I gave a talk with our fabulous client, Cheryl Munn, about Microcasting. What’s Microcasting you may ask? Here was our working definition: Electronic communication with your audience in the most customized way possible for the smallest, measurable segment possible. Why does this matter for healthcare? Because if you’re like any of our clients, you [...]
Posted in healthcare, hospital growth, Marketing, speaking0 Comments
Speaking at FSHPRM this July 19th
Posted on 23 June 2007.
I’ll be speaking with a client at the Florida Society for Healthcare Public Relations and Marketing show July 19th 2007. If you’re in Naples Florida, I’ll see you there.
Posted in hospital PR, speaking0 Comments
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