New article about Southwestern Vermont Recruitment

The press keeps coming in about our Southwestern Vermont Medical Center recruitment: Recently, the hospital has looked to new ways to recruit physicians to the area. The SVMC’s recruiting Web site recently won an award from the Interactive Media Council. The site, according to a hospital release, was the first hospital Web site ever to...

The After Talk: Recruiting the Millennial Physician Online

When you speak at tradeshows as I often do, there’s a relief in going first.  Our good friend Kevin Robinson from SVHC helped us with our talk yesterday.   What I thought was going to be the more interesting side of the story — all the research and thinking that went into targeting how to whom we designed the website —...