In recent years, the concept of “checking in” at a restaurant or venue through social media sites like Foursquare or Facebook has become increasingly popular as more and more of the population adopts smartphones. These days, people use their mobile phones for just about everything – networking with others, shopping online, downloading music, looking up [...]
Archive | technology
Checking In: Location-Based Services for Healthcare
Posted on 15 August 2011.
Posted in consumers, Facebook, healthcare, Marketing, mobile, social media, technology0 Comments
How Interactive Is Your Interactive?
Posted on 21 April 2011.
Are you using your interactive tools effectively? Here are a few ideas we have been working on. 1) Developing widgets to dynamically distribute your content to other sites. 2) Dynamically update your Facebook pages with data feeds. A project we recently launched for Suburban Health presents their Featured Jobs right on their Facebook without [...]
Posted in e-health, Facebook, health information, Interactive, mobile, technology, websites0 Comments
Is your hospital reaching boomers? Top generational healthcare marketing tips
Posted on 01 April 2011.
Let’s start with a few facts about the Baby Boomer generation, a group unlike any previous midlife generation in terms of cohort size, spending power, and independent spirit. By one estimate, they lead all generations in technology spending, including online purchases. They are also one of the fastest growing segments of social networking users. They [...]
Posted in Marketing, social media, technology, web best practices, webinars1 Comment
Everything You Need to Know About Hospital Mobile Websites and Applications in 2011
Posted on 24 February 2011.
The results are in for our 2011 Healthcare Mobile Survey* and it looks promising for the future of mobile-ready healthcare websites and mobile advertising. The survey shows that healthcare organizations are thinking a lot about the mobile web in 2011 even if they are allocating a relatively tiny amount of their budget to creating a [...]
Posted in mobile, technology, websites0 Comments
Five Free Web Tools for Healthcare Marketers
Posted on 20 December 2010.
This week’s post is a round-up of some of the best web tools out there to help you in your work. We know healthcare marketers wear many hats; now, here are a few tools to save you time and improve your online marketing effectiveness. Search Tools: Google Insights For Search – With this free Google [...]
Posted in Marketing, social media, technology0 Comments
Healthcare Marketing Quick Response (QR) Codes?
Posted on 29 November 2010.
If you read the Black Friday ads or ventured out shopping this weekend it was hard to miss something new this year, QR codes. Everywhere ads and online shelf tags featured a QR code to “see the toy in action” or to learn more. It’s our firm belief that QR codes are just beginning to [...]
Posted in technology, unusual signs, web best practices, websites3 Comments
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