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Feb
26

Well Tumbl’ed: Excerpts

Posted by: Paul | Comments (0)

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Will the effort to reduce health care costs by comparing treatments ultimately undermine the relationship between doctors and patients?
Requiring hospitals to adopt electronic medical records would reduce their own costs for treating Medicare patients. But for the government to capture the savings, it would in turn have to reduce what it pays the hospitals.
Of the demographics Forrester tracks, the gracefully aging segment is the largest — a hefty 100 million consumers in the United States. That’s billions each year spent on travel, cars, gadgets and more. But the trick for advertisers hoping to attract older consumers, Mr. Owyang said, is to engage them in a way that isn’t too complicated or requires an excessive amount of effort.

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MedTouch, the Online Marketing Experts for Health Care, Continues to Deepen its In-House Expertise with a New Senior Appointment

HOUSTON–(BUSINESS WIRE)–MedTouch, the leader in transforming healthcare organizations online, announced that Christina Brinch Clark has joined the Houston office of the firm as Director of Interactive.

Ms. Clark comes to MedTouch from The University of Texas M. D. Anderson Cancer Center, where she served as Program Manager, Web Content for the world’s premier cancer center. During her tenure, Ms. Clark oversaw the Internet Services content team and supported the institution’s public and private websites, which consisting of over 15,000 pages and generating nearly 25 million views a year.

“Having worked inside of one of the world’s best healthcare institutions, I am eager to help all of our clients surpass their goals,” said Clark. “I am excited by the vision of progress MedTouch embodies and working alongside our clients to make that a reality.”

In her new role, Ms. Clark will work to ensure clients take their existing sites to the next level, cost-effectively managing their content, developing online communities, and extending into the social networking arena.

“We’re fortunate to be growing in this climate and hiring Christina is the latest example of our ongoing commitment to providing the highest possible level of industry expertise and client service,” said Paul Griffiths, CEO of MedTouch. “As healthcare organizations wonder how to take the next step in online marketing beyond simply having a website, we have a wider array of services to offer.”

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Profits and Margins: Why Do Hospitals Ignore Them When Developing Their Web Strategy

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Jul
03

Eating New Media

Posted by: Paul | Comments (1)

And by way of continuing the conversation from yesterday, Jeff Jarvis wonders if Google ran a restaurant, who would do the cooking?

Besides the silliness of open source restaurants as a concept — technique matters far more than recipe — the NY Times contrasted that notion with the need for efficiency in dining, noting that too many choices killed the Manhattan diner.

But art demands risk and taking a step forward into the unknown.   Asking your customers to make all the choices — which, one might argue, is an artistic choice in and of itself — is not the same thing as crowdsourcing.  For example, Threadless.com has plenty of folks vote on the best designs, but still maintains final creative control on which t-shirts to send into production. 

Even Wikipedia, famed for its “wisdom of crowds,” has become more bookish and patroling than in the past.  Giving an example at a client site, we created a page for their hospital… and then they got banned.   For copyright infringement

I think the point of the restaurant was “Can we imagine Google mashups working in a world outside of technology?” 

Sure, go to any jam band or jazz pickup group.  The improvisational talent is found plenty of places.   But if you don’t share a common level of expertise, you can’t play along.

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Dec
03

First snow in New England

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MedTouch Cambridge Office

Here’s a look at the view from the MedTouch Cambridge office.  (No reports of snow yet in Houston.)

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