Archive for the ‘Uncategorized’ Category
Pain Free Physician Directories
Friday, September 4th, 2009
Well Tumbl’ed: Excerpts
Thursday, February 26th, 2009Will the effort to reduce health care costs by comparing treatments ultimately undermine the relationship between doctors and patients?
Requiring hospitals to adopt electronic medical records would reduce their own costs for treating Medicare patients. But for the government to capture the savings, it would in turn have to reduce what it pays the hospitals.
Social media adoption is going up for all generations, said Mr. Owyang. The fact that boomers are increasingly using these tools is a clear indication that it’s not just a fad, he said.
Of the demographics Forrester tracks, the gracefully aging segment is the largest — a hefty 100 million consumers in the United States. That’s billions each year spent on travel, cars, gadgets and more. But the trick for advertisers hoping to attract older consumers, Mr. Owyang said, is to engage them in a way that isn’t too complicated or requires an excessive amount of effort.
MedTouch Appoints New Director of Interactive in its Growing Houston Office
Wednesday, February 25th, 2009MedTouch, the Online Marketing Experts for Health Care, Continues to Deepen its In-House Expertise with a New Senior Appointment
HOUSTON–(BUSINESS WIRE)–MedTouch, the leader in transforming healthcare organizations online, announced that Christina Brinch Clark has joined the Houston office of the firm as Director of Interactive.
Ms. Clark comes to MedTouch from The University of Texas M. D. Anderson Cancer Center, where she served as Program Manager, Web Content for the world’s premier cancer center. During her tenure, Ms. Clark oversaw the Internet Services content team and supported the institution’s public and private websites, which consisting of over 15,000 pages and generating nearly 25 million views a year.
“Having worked inside of one of the world’s best healthcare institutions, I am eager to help all of our clients surpass their goals,” said Clark. “I am excited by the vision of progress MedTouch embodies and working alongside our clients to make that a reality.”
In her new role, Ms. Clark will work to ensure clients take their existing sites to the next level, cost-effectively managing their content, developing online communities, and extending into the social networking arena.
“We’re fortunate to be growing in this climate and hiring Christina is the latest example of our ongoing commitment to providing the highest possible level of industry expertise and client service,” said Paul Griffiths, CEO of MedTouch. “As healthcare organizations wonder how to take the next step in online marketing beyond simply having a website, we have a wider array of services to offer.”
Profits and Margins: Why Do Hospitals Ignore Them When Developing Their Web Strategy
Thursday, November 20th, 2008First snow in New England
Monday, December 3rd, 2007
Here’s a look at the view from the MedTouch Cambridge office. (No reports of snow yet in Houston.)