MedTouch Blog - Making Healthcare Interactive » Uncategorized http://blog.medtouch.com Tue, 03 Aug 2010 17:05:34 +0000 http://wordpress.org/?v=2.9 en hourly 1 Growth, Growth, Growth: Launches, Awards, and New Staff Abound at MedTouch http://blog.medtouch.com/growth-growth-growth-launches-awards-and-new-staff-abound-at-medtouch/2010/07/02/ http://blog.medtouch.com/growth-growth-growth-launches-awards-and-new-staff-abound-at-medtouch/2010/07/02/#comments Fri, 02 Jul 2010 15:43:19 +0000 AMassello http://blog.medtouch.com/?p=195 As we look back over this last quarter, what a three months it’s been!

First, we launched six websites:

Then, we also won six awards for our clients:

In addition, we brought on three more new clients, added a fifth location, and even made a number of new hires, including our recent Vice President of Client Services, Sandra Fancher.

Wow!  That’s a lot!  We can’t wait to tell you everything we’re up to this quarter!

]]> http://blog.medtouch.com/growth-growth-growth-launches-awards-and-new-staff-abound-at-medtouch/2010/07/02/feed/ 0 MedTouch To Attend NESHCo Spring Symposium http://blog.medtouch.com/medtouch-to-attend-neshco-spring-symposium/2010/05/12/ http://blog.medtouch.com/medtouch-to-attend-neshco-spring-symposium/2010/05/12/#comments Wed, 12 May 2010 17:05:23 +0000 AMassello http://blog.medtouch.com/?p=191 MedTouch will be attending the New England Society for Healthcare Communications Spring Symposium in Stowe, Vermont later this month.

Kevin Robinson, Communications Director at Southwestern Vermont Medical Center, a MedTouch client, will be speaking on Creating Culture Change: Managing Buy-In & Revamping Communications Systems. In 2008,  SVMC became the first hospital to win an Interactive Media Award for its physician recruitment website, aimed at engaging millennial doctors who’d graduated or completed residency after 2000 who would aprreciate the lifestyle and community offered at SVMC.

Come find our exhibitor table at NESHCo on May 25th to learn more about how MedTouch can help your organization improve its online presence. Ask about our spring webinar series and upcoming SEO survey. MedTouch will also be sponsoring a hospitality suite from 9:30 – 11 pm.

We hope to see you there!

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]]> http://blog.medtouch.com/pain-free-physician-directories/2009/09/04/feed/ 0 Well Tumbl’ed: Excerpts http://blog.medtouch.com/well-tumbled-excerpts/2009/02/26/ http://blog.medtouch.com/well-tumbled-excerpts/2009/02/26/#comments Fri, 27 Feb 2009 00:46:07 +0000 Paul http://blog.medtouch.com/?p=135
Will the effort to reduce health care costs by comparing treatments ultimately undermine the relationship between doctors and patients?
— Comparing the Costs of Medical Treatments – Well Blog – NYTimes.com
MedTouch Hires Interactive Director
Requiring hospitals to adopt electronic medical records would reduce their own costs for treating Medicare patients. But for the government to capture the savings, it would in turn have to reduce what it pays the hospitals.
— Health Blog : Efforts to Cut Health Costs Could Take a Decade to Show Results
Obama seeks $634B over 10 years for health care
Social media adoption is going up for all generations, said Mr. Owyang. The fact that boomers are increasingly using these tools is a clear indication that it’s not just a fad, he said.
Of the demographics Forrester tracks, the gracefully aging segment is the largest — a hefty 100 million consumers in the United States. That’s billions each year spent on travel, cars, gadgets and more. But the trick for advertisers hoping to attract older consumers, Mr. Owyang said, is to engage them in a way that isn’t too complicated or requires an excessive amount of effort.

— http://bits.blogs.nytimes.com/2009/02/20/baby-boomers-luddites-not-so-fast/?scp=1&sq=boomers&st=cse
]]> http://blog.medtouch.com/well-tumbled-excerpts/2009/02/26/feed/ 0 MedTouch Appoints New Director of Interactive in its Growing Houston Office http://blog.medtouch.com/medtouch-appoints-new-director-of-interactive-in-its-growing-houston-office/2009/02/25/ http://blog.medtouch.com/medtouch-appoints-new-director-of-interactive-in-its-growing-houston-office/2009/02/25/#comments Wed, 25 Feb 2009 18:34:58 +0000 Paul http://blog.medtouch.com/medtouch-appoints-new-director-of-interactive-in-its-growing-houston-office/2009/02/25/ MedTouch, the Online Marketing Experts for Health Care, Continues to Deepen its In-House Expertise with a New Senior Appointment

HOUSTON–(BUSINESS WIRE)–MedTouch, the leader in transforming healthcare organizations online, announced that Christina Brinch Clark has joined the Houston office of the firm as Director of Interactive.

Ms. Clark comes to MedTouch from The University of Texas M. D. Anderson Cancer Center, where she served as Program Manager, Web Content for the world’s premier cancer center. During her tenure, Ms. Clark oversaw the Internet Services content team and supported the institution’s public and private websites, which consisting of over 15,000 pages and generating nearly 25 million views a year.

“Having worked inside of one of the world’s best healthcare institutions, I am eager to help all of our clients surpass their goals,” said Clark. “I am excited by the vision of progress MedTouch embodies and working alongside our clients to make that a reality.”

In her new role, Ms. Clark will work to ensure clients take their existing sites to the next level, cost-effectively managing their content, developing online communities, and extending into the social networking arena.

“We’re fortunate to be growing in this climate and hiring Christina is the latest example of our ongoing commitment to providing the highest possible level of industry expertise and client service,” said Paul Griffiths, CEO of MedTouch. “As healthcare organizations wonder how to take the next step in online marketing beyond simply having a website, we have a wider array of services to offer.”

]]> http://blog.medtouch.com/medtouch-appoints-new-director-of-interactive-in-its-growing-houston-office/2009/02/25/feed/ 1 Profits and Margins: Why Do Hospitals Ignore Them When Developing Their Web Strategy http://blog.medtouch.com/profits-and-margins-why-do-hospitals-ignore-them-when-developing-their-web-strategy/2008/11/20/ http://blog.medtouch.com/profits-and-margins-why-do-hospitals-ignore-them-when-developing-their-web-strategy/2008/11/20/#comments Thu, 20 Nov 2008 01:27:46 +0000 MatthewD http://blog.medtouch.com/profits-and-margins-why-do-hospitals-ignore-them-when-developing-their-web-strategy/2008/11/20/ Profits and Margins: Why Do Hospitals Ignore Them When Developing Their Web Strategy

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]]> http://blog.medtouch.com/profits-and-margins-why-do-hospitals-ignore-them-when-developing-their-web-strategy/2008/11/20/feed/ 0 Eating New Media http://blog.medtouch.com/eating-new-media/2008/07/03/ http://blog.medtouch.com/eating-new-media/2008/07/03/#comments Thu, 03 Jul 2008 08:11:24 +0000 Paul http://blog.medtouch.com/eating-new-media/2008/07/03/ And by way of continuing the conversation from yesterday, Jeff Jarvis wonders if Google ran a restaurant, who would do the cooking?

Besides the silliness of open source restaurants as a concept — technique matters far more than recipe — the NY Times contrasted that notion with the need for efficiency in dining, noting that too many choices killed the Manhattan diner.

But art demands risk and taking a step forward into the unknown.   Asking your customers to make all the choices — which, one might argue, is an artistic choice in and of itself — is not the same thing as crowdsourcing.  For example, Threadless.com has plenty of folks vote on the best designs, but still maintains final creative control on which t-shirts to send into production. 

Even Wikipedia, famed for its “wisdom of crowds,” has become more bookish and patroling than in the past.  Giving an example at a client site, we created a page for their hospital… and then they got banned.   For copyright infringement. 

I think the point of the restaurant was “Can we imagine Google mashups working in a world outside of technology?” 

Sure, go to any jam band or jazz pickup group.  The improvisational talent is found plenty of places.   But if you don’t share a common level of expertise, you can’t play along.

]]> http://blog.medtouch.com/eating-new-media/2008/07/03/feed/ 1 First snow in New England http://blog.medtouch.com/first-snow-in-new-england/2007/12/03/ http://blog.medtouch.com/first-snow-in-new-england/2007/12/03/#comments Mon, 03 Dec 2007 15:48:24 +0000 Paul http://blog.medtouch-it.com/2007/12/03/first-snow-in-new-england/ MedTouch Cambridge Office

Here’s a look at the view from the MedTouch Cambridge office.  (No reports of snow yet in Houston.)

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