Brush with fame; MedTouch dines with Ben Affleck

We had a special lunch to say thank you to our two awesome Norwegian interns who are leaving this week and, as luck should have it, lunch included a brush with fame. You can see in the picture, Ben was dining alone. (Robert, one of our interns, is laughing whilst I pretend to play with my iPhone after stealing a photo). The restaurant is the...

Warren Buffet For Sale

If you saw the movie, the Pursuit of Happyness, you’ll be aware of GLIDE, the Bay-area center for humanitarian programs.   Somehow or other, they’ve got Warren Buffet involved and if you bid quickly, you can have lunch with him for a mere $80,000. I do like that the “Free Shipping” tag.   Nice to know you won’t...

Updating Your Hospital Brand from the 1970’s?

About 50% of the time we get asked to do a project for a new client, they are doing so in response to updating their brand. Research has shown — to no one’s surprise — that the tri-colored yellow, pink, and blue marks do not signify academic excellence. Or there’s been an adjustment to the moniker, usually to broaden the...

Why humility matters.

This is one of those things you stumble across and can’t help but share. Enjoy, dear...

Live from Orlando: HIMSS 2008!

I’ll begin by stating that while tradeshows may be necessary, they’re not at the top of my list of things to do with my time.  Nonetheless, since it’s snowing at our Boston office and my next trip to our Houston location is a few weeks away, I am grateful for the sunshine. What I am surprised by is A) that the show has grown so...

On the flight home today…

I thought this seat sign was particularly good: “Please let a USAirways Express crewmember know if you are not able to read, speak, or understand...