The Maccabeats, an a cappella group from Yeshiva University, hit it big time this week when CNN packaged their video in a story about the increasing hipness of Hanukkah. If you haven’t see it – 2m views and still counting – the video is a goofy, disarming, and joyful look at the Festival of Lights. [...]
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Why the Maccabeats Have Gone Viral and How You(r Hospital) Can Too
Posted on 06 December 2010.
Posted in Maccabeats, Marketing, social media, video0 Comments
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