With any site relaunch, it’s nearly impossible to redirect every single old link or search engine result to a newly created page. Inevitably a visitor will follow an old link or bookmark and land on a “page not found” otherwise known as a 404 error. There’s two components to an effective 404 page: Inform the [...]
Archive | web best practices
How Friendly is Your 404?
Posted on 25 September 2012.
Posted in clients, consumers, content development, healthcare, launch, Marketing, web best practices0 Comments
10 Projects to Focus On In 2012
Posted on 03 January 2012.
On January 1st I crack open Excel and plan for the year. It’s a tradition, partly to help me plan and partly to help me keep my sanity. At the beginning of the year, my husband and I decide which projects we want to tackle and how many activities to provide for our kids. Then, [...]
Posted in clients, content development, Facebook, information architecture, mobile, physicians, search engine marketing, web best practices, websites0 Comments
Google Places Causing You Problems?
Posted on 10 June 2011.
Google Places can be a tricky beast. You update your address only to have it overwritten by Google. You move to a new location, a location Google doesn’t yet recognize. Or one of my favorites, Google Places puts your hospital right in the middle of a lake. MedTouch has successfully been solving these challenges for [...]
Posted in Google, search engine marketing, web best practices0 Comments
Website Design Principles for Boomers – How to Reach Your Audience
Posted on 07 April 2011.
Continued from Part 1 on Top generational healthcare marketing tips. This advice generally applies to everyone- not just boomers. Keep in mind that design principles also depend on what you’re selling. For example, if your health plans are largely Medicaid and Medicare, you’re probably looking at an audience made of boomers, but if your organization [...]
Posted in Facebook, health information, Marketing, mobile, navigation, web best practices, webinars, websites1 Comment
Is your hospital reaching boomers? Top generational healthcare marketing tips
Posted on 01 April 2011.
Let’s start with a few facts about the Baby Boomer generation, a group unlike any previous midlife generation in terms of cohort size, spending power, and independent spirit. By one estimate, they lead all generations in technology spending, including online purchases. They are also one of the fastest growing segments of social networking users. They [...]
Posted in Marketing, social media, technology, web best practices, webinars1 Comment
On the Origins of Done Means Done
Posted on 08 December 2010.
For my introductory post, I thought it would be helpful to explore one of the MedTouch values which is near and dear to my heart. As the Vice President of Done Means Done, I spend a great deal of time pushing back both externally and internally on people who have delivered product to me which [...]
Posted in web best practices0 Comments
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