The Joy of Simplicity

I read an excellent post on Mashable today,  about how less is more and how to unlock the web.   Much of the post concerns Twitter, an application so sublime, it’s hard to put into words what it does for you.   (But you can follow MedTouch on Twitter here.) The power of simplicity can’t be understated.  By example, I had a...

Why RFPs are a Waste of a Hospital’s Time

It’s that time of year again: time for the RFPs. Every time June rolls around it seems as though the website project that’s been shelved comes around again for its due and to sum up the hopes and dreams of said project, we receive an RFP. Let me share with you the sad truths about RFPs and why we reject 90% of the ones we get: a good...

Great Example of Cost-Effective Social Media

Kudos to the NY Times for an engaging piece about infertility.  With bright, compelling photos of the women in their homes and an audio accompanyment, it’s remarkable how well the piece works online.  After all, aren’t they a newspaper? This is exactly the kind of content health consumers want to read — real stories, decisions,...

A crazy idea: update your homepage.

An article from the Neshco newsletter, about engaging patients online. Here’s a crazy idea: next quarter, when you take a new service line to market, update your homepage. Put the service line front and center and, much to the chagrin of the Director of the Wound Care “Center of Excellence” and the doctors who wield the latest CyberUtensils...

I Have a Website, So What? Taking Your Strategy to the Next Level

Click to Play The last in our winter webinar series (and our most popular webinar yet): how to take your strategy to the next...

The increasing divergence between an online strategy and having a website…

I spend a fair amount of my time tracking general Internet trends and theorizing how those trends will play out in healthcare.   And as I prepared an upcoming talk, I’m struck by how quickly the concept of a website as a destination will fundamentally change. This blog is a great example: what started off as an experiment to see how we...

MedTouch Announces Alliance With A.D.A.M. To Provide Customized Health Library Content

The flexibility of A.D.A.M.’s offerings allows MedTouch to leverage opportunities for clients around search engine marketing and deliver proven ROI CAMBRIDGE, Mass.–(BUSINESS WIRE)–MedTouch, a leading provider of interactive, web-based solutions for health care organizations, today announced it has entered...

We’ve launched our new site… finally.

When you work helping hospitals and healthcare organizations deliver exceptional web presence online, you’d think that updating your own site would be a snap. Oh, you’d be wrong. Every time we start a new engagement, we caution our clients: the biggest reason your site will run late is because you will sign up for writing content that...