10 Projects to Focus On In 2012

10 Projects to Focus On In 2012

On January 1st I crack open Excel and plan for the year. It’s a tradition, partly to help me plan and partly to help me keep my sanity. At the beginning of the year, my husband and I decide which projects we want to tackle and how many activities to provide for our kids. Then, as I go through the year and look at our un-decorated spare bedroom...
Google Places Causing You Problems?

Google Places Causing You Problems?

Google Places can be a tricky beast. You update your address only to have it overwritten by Google. You move to a new location, a location Google doesn’t yet recognize. Or one of my favorites, Google Places puts your hospital right in the middle of a lake. MedTouch has successfully been solving these challenges for healthcare clients, often...

Website Design Principles for Boomers – How to Reach Your Audience

Continued from Part 1 on Top generational healthcare marketing tips. This advice generally applies to everyone- not just boomers. Keep in mind that design principles also depend on what you’re selling. For example, if your health plans are largely Medicaid and Medicare, you’re probably looking at an audience made of boomers, but if your...

Is your hospital reaching boomers? Top generational healthcare marketing tips

Let’s start with a few facts about the Baby Boomer generation, a group unlike any previous midlife generation in terms of cohort size, spending power, and independent spirit. By one estimate, they lead all generations in technology spending, including online purchases. They are also one of the fastest growing segments of social networking users....
On the Origins of Done Means Done

On the Origins of Done Means Done

For my introductory post, I thought it would be helpful to explore one of the MedTouch values which is near and dear to my heart.  As the Vice President of Done Means Done, I spend a great deal of time pushing back both externally and internally on people who have delivered product to me which is sort of done, or mostly done or (my...
Healthcare Marketing Quick Response (QR) Codes?

Healthcare Marketing Quick Response (QR) Codes?

If you read the Black Friday ads or ventured out shopping this weekend it was hard to miss something new this year, QR codes. Everywhere ads and online shelf tags featured a QR code to “see the toy in action” or to learn more. It’s our firm belief that QR codes are just beginning to scratch the surface of their use here in the U.S. So as...

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