I read an excellent post on Mashable today, about how less is more and how to unlock the web. Much of the post concerns Twitter, an application so sublime, it’s hard to put into words what it does for you. (But you can follow MedTouch on Twitter here.) The power of simplicity can’t [...]
Archive | web best practices
Why RFPs are a Waste of a Hospital’s Time
Posted on 26 June 2008.
It’s that time of year again: time for the RFPs. Every time June rolls around it seems as though the website project that’s been shelved comes around again for its due and to sum up the hopes and dreams of said project, we receive an RFP. Let me share with you the sad truths about RFPs [...]
Posted in Content Management, RFPs, web best practices0 Comments
Great Example of Cost-Effective Social Media
Posted on 10 June 2008.
Kudos to the NY Times for an engaging piece about infertility. With bright, compelling photos of the women in their homes and an audio accompanyment, it’s remarkable how well the piece works online. After all, aren’t they a newspaper? This is exactly the kind of content health consumers want to read — real stories, decisions, [...]
Posted in consumers, social media, web best practices0 Comments
A crazy idea: update your homepage.
Posted on 28 April 2008.
An article from the Neshco newsletter, about engaging patients online. Here’s a crazy idea: next quarter, when you take a new service line to market, update your homepage. Put the service line front and center and, much to the chagrin of the Director of the Wound Care “Center of Excellence” and the doctors who wield [...]
Posted in consumer medicine, web best practices0 Comments
I Have a Website, So What? Taking Your Strategy to the Next Level
Posted on 28 March 2008.
Click to Play The last in our winter webinar series (and our most popular webinar yet): how to take your strategy to the next level.
Posted in healthcare, web best practices, webinars0 Comments
The increasing divergence between an online strategy and having a website…
Posted on 21 March 2008.
I spend a fair amount of my time tracking general Internet trends and theorizing how those trends will play out in healthcare. And as I prepared an upcoming talk, I’m struck by how quickly the concept of a website as a destination will fundamentally change. This blog is a great example: what started off as [...]
Posted in search engine marketing, web best practices1 Comment
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