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Travel budget cut? No problem. We’re bringing you a summer full of the best educational content available. The best part? It’s all free. Think of it as a staycation for your mind.
#1: Turn Traffic Into Appointments
Why Search Matters
With 80% of the American population performing healthcare research online, web marketing has gone mainstream. Search engines offer an unprecedented opportunity to reach people looking for services your healthcare organizations provides. By analyzing and increasing your search traffic, you can improve your organization’s profile online while driving transactions. This forty-five minute webinar is perfect for anyone struggle to keep up with their changes in search traffic and results.
Register: Wed, Jul 8 2pm EST | 1pm CST | Noon MST | 11am PST
Register: Thurs, Jul 9 Noon EST | 11am CST | 10am MST | 9am PST
#2: Best Practices in Social Media
A Research Update
As of June, 250 hospitals in the US are using social media. But to what purpose? And how are they measuring results? This presentation – based on careful research rather than opinion – will highlight the best tool for healthcare organizations to generate traffic, what media children’s hospitals can exploit better than anyone else, and why crisis communications is a 24×7 job in a completely new way. You’ll also learn why senior leaders demand ROI for these projects, how to provide it to them before asking for funding, and how this will dramatically change your staffing needs.
Register: Tue, Jul 14 3pm EST | 2pm CST | 1pm MST | Noon PST
Register: Weds, Jul 15 3pm EST | 2pm CST | 1pm MST | Noon PST
#3: The Good, the Bad, the Very Ugly
An Introduction to the Specific Challenges of Healthcare Website Design
Designing and reorganizing a website for a healthcare organization involves overcoming specific brand, organizational, and technical requirements. In this insightful webinar lead by our own Interactive Developer, you will come to appreciate the three essential principles of good web design, understand how to work within and around organizational barriers, and deliver a successful, attractive, and useful project.
Register: Weds, Jul 22 3pm EST | 2pm CST | 1pm MST | Noon PST
Why Your Organization Needs a Strategic Plan for Your Website and What You Can Do About It
Most healthcare organizations have five year strategic marketing plans, but few have comprehensive, goal-oriented, multi-year plans for the web. Despite the rapidly changing technology, it is to possible to have a true Internet strategy and develop a road map that delivers measurable value to your organization. Come hear about how several MedTouch clients have used this process to unearth opportunities and deliver highly visible results to the organization.
Register: Tue, Jul 28 3pm EST | 2pm CST | 1pm MST | Noon PST
Register: Weds, Jul 29 3pm EST | 2pm CST | 1pm MST | Noon PST
#5: How to Run a Successful Bid Process
The Art and Science of Writing Excellent Web RFPs
If you’re going to issue an RFP in the next few months, you need to attend this webinar. In just forty-five minutes you’ll learn the six mistakes nearly every RFP writer makes and how to avoid them. More than that, we’ll share with you how to finesse the best RFP possible out of your organization, how to run the process with minimal time and maximum result, and why you should or shouldn’t hire an outside consultant to manage the process.
Register: Tue, Aug 4 3pm EST | 2pm CST | 1pm MST | Noon PST
Register: Weds, Aug 5 3pm EST | 2pm CST | 1pm MST | Noon PST
#6: One, Large Television
Why Web Videos Matter More than Ever
The web is a screen-based medium, not a word-based medium. With the advent of broadband Internet access, the way people access information has fundamentally changed. YouTube is the second most popular search engine, eclipsing Yahoo in recent months for Internet searches. For hospitals in particular, online videos provide a mechanism for reaching and engaging their communities in novel ways. This webinar will outline why videos matter more than ever, illustrate best practices in healthcare, and propose four concrete steps you can take to take your Internet presence to the next level.
Register: Tue, Aug 11 3pm EST | 2pm CST | 1pm MST | Noon PST
Register: Weds, Aug 12 3pm EST | 2pm CST | 1pm MST | Noon PST