Continued from Part 1 on Top generational healthcare marketing tips. This advice generally applies to everyone- not just boomers. Keep in mind that design principles also depend on what you’re selling. For example, if your health plans are largely Medicaid and Medicare, you’re probably looking at an audience made of boomers, but if your organization [...]
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Website Design Principles for Boomers – How to Reach Your Audience
Posted on 07 April 2011.
Posted in Facebook, health information, Marketing, mobile, navigation, web best practices, webinars, websites1 Comment
Is your hospital reaching boomers? Top generational healthcare marketing tips
Posted on 01 April 2011.
Let’s start with a few facts about the Baby Boomer generation, a group unlike any previous midlife generation in terms of cohort size, spending power, and independent spirit. By one estimate, they lead all generations in technology spending, including online purchases. They are also one of the fastest growing segments of social networking users. They [...]
Posted in Marketing, social media, technology, web best practices, webinars1 Comment
How To Know if Your Hospital Website is Search Engine Friendly: Content Management System Checklist – Part 1
Posted on 16 March 2011.
At MedTouch we work with a lot of hospitals and we have seen our fair share of Content Management Systems (CMS). While all have their idiosyncrasies, Google’s algorithm requires a standard checklist of items for website content to be indexed, and further, ranked well in search engines for your hospital’s services and procedures. Using this [...]
Posted in Content Management, search engine marketing, Services We Offer, Sitecore, webinars2 Comments
How to Know if Your Hospital Website is Search Engine Friendly – Content Management System Checklist – Part 2
Posted on 16 March 2011.
(This is the second part of a two part blog series. If you landed on part two in error, you can read part one here.) 6. Internal link support and ability to update links if changed Does your CMS allow you to easily manage links to other pages within your site? If you rename a [...]
Posted in Content Management, search engine marketing, Services We Offer, Sitecore, webinars2 Comments
Destination Marketing and Medical Tourism: The Next Frontier?
Posted on 28 January 2011.
What is destination marketing for healthcare, anyway? By definition, it means: Attracting and engaging patients from across the state, region or country, by focusing on a key service line or center of excellence and providing that service at a higher level of quality and patient satisfaction than anyone else. So why would someone travel for [...]
Posted in healthcare, Hospital brand, hospital quality, recruiting, webinars, websites3 Comments
MedTouch Summer Webinar Series: Free Healthcare Webinars
Posted on 02 July 2009.
Travel budget cut? No problem. We’re bringing you a summer full of the best educational content available. The best part? It’s all free. Think of it as a staycation for your mind. #1: Turn Traffic Into Appointments Why Search Matters With 80% of the American population performing healthcare research online, web marketing has gone mainstream. [...]
Posted in Marketing, RFP, Services We Offer, social media, webinars0 Comments
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