Mention Google Places to a hospital web department and the reactions you get are generally not the warm and fuzzy kind. So when Google launched Google+ Business Pages last summer, we hoped this would bring a unified front for businesses. More editorial flexibility and the additional of social features to business listings seemed like a [...]
Archive | websites
What Happened to My Google Places?
Posted on 04 June 2012.
Posted in Google, Hospital brand, hospital PR, Marketing, Services We Offer, social media, websites2 Comments
10 Projects to Focus On In 2012
Posted on 03 January 2012.
On January 1st I crack open Excel and plan for the year. It’s a tradition, partly to help me plan and partly to help me keep my sanity. At the beginning of the year, my husband and I decide which projects we want to tackle and how many activities to provide for our kids. Then, [...]
Posted in clients, content development, Facebook, information architecture, mobile, physicians, search engine marketing, web best practices, websites0 Comments
How Interactive Is Your Interactive?
Posted on 21 April 2011.
Are you using your interactive tools effectively? Here are a few ideas we have been working on. 1) Developing widgets to dynamically distribute your content to other sites. 2) Dynamically update your Facebook pages with data feeds. A project we recently launched for Suburban Health presents their Featured Jobs right on their Facebook without [...]
Posted in e-health, Facebook, health information, Interactive, mobile, technology, websites0 Comments
Website Design Principles for Boomers – How to Reach Your Audience
Posted on 07 April 2011.
Continued from Part 1 on Top generational healthcare marketing tips. This advice generally applies to everyone- not just boomers. Keep in mind that design principles also depend on what you’re selling. For example, if your health plans are largely Medicaid and Medicare, you’re probably looking at an audience made of boomers, but if your organization [...]
Posted in Facebook, health information, Marketing, mobile, navigation, web best practices, webinars, websites1 Comment
Everything You Need to Know About Hospital Mobile Websites and Applications in 2011
Posted on 24 February 2011.
The results are in for our 2011 Healthcare Mobile Survey* and it looks promising for the future of mobile-ready healthcare websites and mobile advertising. The survey shows that healthcare organizations are thinking a lot about the mobile web in 2011 even if they are allocating a relatively tiny amount of their budget to creating a [...]
Posted in mobile, technology, websites0 Comments
Destination Marketing and Medical Tourism: The Next Frontier?
Posted on 28 January 2011.
What is destination marketing for healthcare, anyway? By definition, it means: Attracting and engaging patients from across the state, region or country, by focusing on a key service line or center of excellence and providing that service at a higher level of quality and patient satisfaction than anyone else. So why would someone travel for [...]
Posted in healthcare, Hospital brand, hospital quality, recruiting, webinars, websites3 Comments
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