MedTouch is pleased to announce Angie Toomsen as Director of Content Strategy and Development. Angie guides MedTouch clients in the establishment of organizational content governance and web standards, ensuring ideal brand representation and consistency of tone and persona online.

Working collaboratively with our web design team, Angie advocates for clean, usable, user-tested design that supports optimum content delivery. Post-launch, she continues to work with clients to optimize content for search, usability and editorial relevance.

Content that Means Business

According to Angie, effective content—inclusively defined as text, video, actions/transactions and anything that carries useful message and meaning—serves your business by serving your most valued users.

When a patient, caregiver or provider arrives on your website, your content—both in essence and in presentation—should make his or her tactical needs and experiences paramount priority. When your users feel central, consumer relationships are validated and reinforced.

Conversely, untended information, poorly presented and born of organizationally insular perspectives, invites confusion, frustration and, ultimately, strains and frays valuable consumer dialogues.

The idea is so obvious it seems almost unnecessary to state: usable content is a critical business asset.

Yet,  user-centric content is still de-prioritized in large-scale healthcare web initiatives. It’s an afterthought. And the fundamental tasks of organizing, auditing, interviewing subject matter experts and stakeholders, planning, mapping, writing, migrating, optimizing, reviewing, publishing, setting and enforcing standards and measuring outcomes (and on and on) are heaped on one to one-and-a-half persons. The web manager, tasked to manage every other aspect of the web project as well, is forced to to cut corners.

Thoughtful content—and its requisite production phases—takes time to create and curate. This is where a dedicated, experienced content strategy partner can help.

You Need Content Strategy

Does your organization have a robust, comprehensive content strategy? MedTouch provides content strategy and services for healthcare.

Our Content Strategy offerings include:

• Healthcare Content Writing and Development
• Quantitative and Qualitative Content Audits and Assessments
• Information Architecture and Site Mapping
• Taxonomy and Metadata Schemes
• Content Governance Plans and Editorial Strategies
• Content Migration
• User Behavior Research
• Usability Testing
• Analytics and Reporting
• Standards/Best Practice Training and Writing Workshops

MedTouch can help you create and implement effective content strategies. For more information, contact Angie Toomsen at atoomsen@medtouch.com for a thought-provoking conversation. Read more about Angie