Fall Webinar Series

OCTOBER 8th

Getting Out of Bad Vendor Relationship:  It’s time to move on!

What you’ll learn:

  • Signs you’re in a bad vendor relationship and how to know if you’re being taken advantage of
  • What to look for in a new web vendor and how to find them
  • How to transition from one vendor to another without losing data, getting hacked, or other nighmarish situations
  • Plans and timelines for a transition date, including step-by-step instructions to ensure you don’t get bitten by ugly contracts

Who should come?

Anyone frustrated with their web vendor relationship and is considering switching.

Register Now!

2pm EST | 1pm CST | Noon MST | 11am PST

NOVEMBER 5th & 6th

Election Special: What hospital marketers can learn from this year’s campaigns — online strategies that actually work

What you’ll learn:

  • Why this year’s election cycle relied so heavily on the web
  • The new technologies that made it easier for candidates to engage the electorate
  • How to use similar strategies to win patients, job seekers, and the community at large to your big cause too!

Who should come?

This webinar is for anyone who needs to better engage web visitors and their communities at-large.

Register Now!

2pm EST | 1pm CST | Noon MST | 11am PST

NOVEMBER 19th & 20th

Keep Your Content Fresh: How to motiviate, inspire, or cajole your organization into updating content

What you’ll learn:

  • Why it’s hard for all organizations, of all sizes to keep content up-to-date
  • How to know which content to target and why
  • How to get visitors to your site involved on your behalf
  • Tools and tips to ensure that departments who signed up to be “responsible” are actually responsible

Who should come?

Anyone whose business life has been adversely impacted by late, missing, or lousy website content.

Register Now!

2pm EST | 1pm CST | Noon MST | 11am PST

DECEMBER 3rd & 4th

Effective Online Branding: Micro-sites, vanity URLs, banner ads, and other junk that doesn’t work as well as you want it to

What you’ll learn:

  • How to build a case for a cohesive, online presence and the hidden costs of a fragmented brand online
  • When to use and when to avoid micro-sites and vanity URLs
  • When banner ads work.. and when they fail, miserably
  • How to put together a plan to re-integrate your brand entirely

Who should come?

Anyone whose website doesn’t look like the rest of your marketing materials.

Register Now!

2pm EST | 1pm CST | Noon MST | 11am PST

DECEMBER 10th & 11th

Quality Measures and Price Transparencies: Winning consumers before they get the wrong idea

What you’ll learn:

  • Why consumers are demanding quality information, even when they don’t know what it means
  • Why price transparency can never really be transparent
  • How to deal with the communications issues of hospital fear and consumer misunderstanding
  • Best practices going forward

Who should come?

Web site managers, marketing and pr professionals and anyone else looking to improve communication with their patients.

Register Now!

2pm EST | 1pm CST | Noon MST | 11am PST

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