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Kudos to the NY Times for an engaging piece about infertility.  With bright, compelling photos of the women in their homes and an audio accompanyment, it’s remarkable how well the piece works online.  After all, aren’t they a newspaper?

This is exactly the kind of content health consumers want to read — real stories, decisions, and backgrounds of people making healthcare decisions.  How easy would it be for your hospital to do this?

This entry was posted on Tuesday, June 10th, 2008 at 8:31 pm and is filed under social media, consumers, web best practices. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.