MedTouch Announces Agreement with IASIS for Implementation of Leading Health Care Content Management System

ContentBridgeTM provides IASIS - a national health care provider – an enterprise-level solution with the power to create and update web site content that requires minimal technical expertise.

January 10, 2008 – Cambridge, MA – MedTouch, a leading provider of interactive, web-based solutions for health care organizations, announced an agreement with IASIS for the full-scale implementation of ContentBridgeTM, MedTouch’s industry leading enterprise-level content management platform, in 16 acute care hospitals. IASIS is a leading owner/operator of medium-sized acute care hospitals in high-growth urban and suburban markets around the United States.

ContentBridge provides IASIS with a powerful workflow process for assigning, reviewing, editing and publishing pages. The safe, affordable and all-inclusive platform also eliminates the need for IASIS to purchase any additional software. Highlights of ContentBridge include document, workflow and keyword management tools, site-wide search and tracking capabilities, and integrated access to a robust online health library.

“IASIS selected ContentBridge because it’s the right technology for the right organization,” said Paul Griffiths, CEO of MedTouch. “IASIS was strategic in selecting a product that includes ease of implementation and use, a wide variety of modules designed to help the company interact with its customers and the strong support system MedTouch provides for its clients. We’re thrilled to be partnering with IASIS to help them achieve their goals.”

IASIS, located in Franklin, Tennessee, owns or leases 16 acute care hospitals and one behavioral health hospital with a total of 2,693 beds in service and has total annual net revenue of approximately $1.8 billion. These hospitals are located in six regions: Salt Lake City, Utah; Phoenix, Arizona; Tampa-St. Petersburg, Florida; three cities in Texas, including San Antonio; Las Vegas, Nevada; and West Monroe, Louisiana.

“We’re excited about launching a new partnership with MedTouch and look forward to collaborating on the redesign of our hospital web sites,” said Brian Loflin, Chief Information Officer for IASIS Healthcare. “We believe MedTouch’s technical expertise, knowledge of the healthcare industry and innovative approach to content management will enhance and support our web strategies.”

About MedTouch

MedTouch delivers web intelligence for health care. Whether patient-focused websites, employee-focused Intranets, or online recruitment efforts, MedTouch combines design, technology, and innovation through its software and professional services practice. Clients include nationally-ranked academic medical centers, community hospitals, rehabilitation facilities, health plans, and health care-related not-for-profits. For more information, please visit www.medtouch.com.

About Paul Griffiths

Paul has been CEO of MedTouch since April of 2007 and, prior to that, held the position of COO. As a co-founder, he has helped set the vision for the company from its inception. Paul is an active speaker in the healthcare marketing community. In addition to the dozen webinars MedTouch presents each year, Paul can be seen and heard giving lively talks around the country about helping healthcare organizations succeed online: from New England (NESHCo), to Tennessee (TSHPRM), Florida (FSHPRM), and Las Vegas (Annual Healthcare Internet Conference). Prior to MedTouch, Paul managed online brand experiences for a variety of for-profit and not-for-profit organizations. He has over 15 years of combined experience in online commerce, interactive marketing, experience design and content management solutions. Most notably, he directed the consumer-facing channel for the now defunct Send.com, an online gift delivery network that raised $45 million from such VC luminaries as Greylock, Highland Capital, Benchmark and Charles Rivers Ventures in the late 1990s. Paul earned a Master of Arts in Creative Writing from Boston University, and a Bachelor of Arts in Creative Writing from Sarah Lawrence College. When he’s not traveling across the country to visit clients or to speak at healthcare conferences, Paul runs a humanitarian non-profit with his wife. He’s thrilled to finally have a yard for his dogs and two boys, and often daydreams of spending a summer in Iceland.

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