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MedTouch Appoints New Director of Interactive in its Growing Houston Office

MedTouch, the Online Marketing Experts for Health Care, Continues to Deepen its In-House Expertise with a New Senior Appointment

HOUSTON–(BUSINESS WIRE)–MedTouch, the leader in transforming healthcare organizations online, announced that Christina Brinch Clark has joined the Houston office of the firm as Director of Interactive.

Ms. Clark comes to MedTouch from The University of Texas M. D. Anderson Cancer Center, where she served as Program Manager, Web Content for the world’s premier cancer center. During her tenure, Ms. Clark oversaw the Internet Services content team and supported the institution’s public and private websites, which consisting of over 15,000 pages and generating nearly 25 million views a year.

“Having worked inside of one of the world’s best healthcare institutions, I am eager to help all of our clients surpass their goals,” said Clark. “I am excited by the vision of progress MedTouch embodies and working alongside our clients to make that a reality.”

In her new role, Ms. Clark will work to ensure clients take their existing sites to the next level, cost-effectively managing their content, developing online communities, and extending into the social networking arena.

“We’re fortunate to be growing in this climate and hiring Christina is the latest example of our ongoing commitment to providing the highest possible level of industry expertise and client service,” said Paul Griffiths, CEO of MedTouch. “As healthcare organizations wonder how to take the next step in online marketing beyond simply having a website, we have a wider array of services to offer.”

About Paul Griffiths

Paul has been CEO of MedTouch since April of 2007 and, prior to that, held the position of COO. As a co-founder, he has helped set the vision for the company from its inception. Paul is an active speaker in the healthcare marketing community. In addition to the dozen webinars MedTouch presents each year, Paul can be seen and heard giving lively talks around the country about helping healthcare organizations succeed online: from New England (NESHCo), to Tennessee (TSHPRM), Florida (FSHPRM), and Las Vegas (Annual Healthcare Internet Conference). Prior to MedTouch, Paul managed online brand experiences for a variety of for-profit and not-for-profit organizations. He has over 15 years of combined experience in online commerce, interactive marketing, experience design and content management solutions. Most notably, he directed the consumer-facing channel for the now defunct Send.com, an online gift delivery network that raised $45 million from such VC luminaries as Greylock, Highland Capital, Benchmark and Charles Rivers Ventures in the late 1990s. Paul earned a Master of Arts in Creative Writing from Boston University, and a Bachelor of Arts in Creative Writing from Sarah Lawrence College. When he’s not traveling across the country to visit clients or to speak at healthcare conferences, Paul runs a humanitarian non-profit with his wife. He’s thrilled to finally have a yard for his dogs and two boys, and often daydreams of spending a summer in Iceland.

One Response to “MedTouch Appoints New Director of Interactive in its Growing Houston Office”

  1. Tom says:

    Good choice!

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